You Missed Your Goal: Now What?

Falling short of a goal doesn’t mean that you won’t find success; instead, it gives you an opportunity to start again smarter.

It happens to all of us at one time or another—we’ve fallen short of a goal we set for our businesses. Although reaching our goals may foster feelings of success and accomplishment, we shouldn’t forget that failing to reach them carries a valuable lesson as well. As Henry Ford said, “Failure is only the opportunity to begin again more intelligently.” And that is exactly what we should do; begin again.

3 Ways to Deal with Missing a Business Goal

1. Learn and assess.
Missing a goal provides a great opportunity to step back and assess what went wrong so that you can avoid making the same mistake twice. Many times, when we don’t reach our business goals, it may be because we experienced a set back or lost our motivation along the way. However, by tracking your progress and recommitting to the Work by Referral System, you’ll have a better chance of achieving your goals.

2. Set a more realistic goal
If you don’t reach your goal within a certain time frame, don’t beat yourself up about it. Instead, think about the goal: Was the goal too ambitious or did something occur to knock you off course? For example, did you set a goal to sell 25 homes this year when you haven’t sold more than three homes per year in the past?

There’s nothing wrong with aiming high; however, it’s best to base your goals on what you can realistically accomplish within a given time frame. Once you’ve accomplished your goal, raise the bar and set a more challenging target next time.

3. Don’t be afraid to try again.
It’s easy to become discouraged if you don’t reach your goal the first time. However, use this setback as motivation to achieve the goal in the future.

“Success is not final, failure is not fatal: it’s the courage to continue that counts.”
-Winston Churchill

Referral Maker CRM real estate software makes it easy to set and revise your goals as well as track your progress toward achieving them. Visit for more information and to start using Referral Maker CRM today.


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