Working with Buyers: Why Character Counts


According to the 2013 Profile of Home Buyers and Sellers, an annual report published by the Nationally Association of REALTORS, buyers ranked “honesty and integrity” as one of the most important skills for a real estate agent to have. Additionally, 25% said that these qualities were the most important reasons for choosing an agent to work with. We all want to work with someone we trust; who we know has our best interests at heart.

Character builds trust.
People with good character are reliable and follow through with their promises. When you call when you say you will, send them a personal note and a monthly real estate marketing flyer from Referral Maker Pro with helpful information, you’re building the framework for a great working relationship, the kind that lead to referrals and help your business to thrive.

Character involves sharing your knowledge.
Chances are, even if your buyers have bought a home before, they’re not experts on the local market or the process like you. That’s why they’ve asked you to educate them and help them find a great home to purchase. Your buyers will be receptive to your input—both good and bad—about a property. In fact, they want your professional opinion to help them come to a conclusion about a property; specifically, whether to write an offer or keep looking.

Even when you’re not working with buyers, you maintain your role as an expert by sending your monthly marketing flyers, which are chock-full of interesting and helpful information intended to reinforce your character and competence as a real estate professional.

Character leads to referrals.
When we receive great service, we want to tell others about it so that they can share in the great experience. That’s why the best time to ask for a referral is when you’re working with your client during a transaction. When their friends and family ask how the process is going, they have the opportunity to rave about your service.

Referral Maker™ real estate CRM software helps to ensure that you never miss an appointment, phone call, or other lead generating activity. Referral Maker uses the goals you’ve set for your business to create a daily to-do list of lead generating activities. It also helps you plan client parties, plan Pop-Bys and match buyers to your listings with the Property Match feature. Visit Referral Maker for more information and to start your 30-day free trial.

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