When you work by referral, staying in touch with your clients is an essential business activity. The system provides a variety of ways to stay in touch with your clients. One of these ways is email. Although email gets a bad rap for being impersonal, when done right, it can keep you on the minds of your clients in ways that phone call or in-person conversation can’t.
You can provide value. Your clients crave value, and one of the best ways to provide value is by sending your eReport each month. Many of us are inundated with email messages every day from various retailers, organizations, etc. However, when you send your clients valuable information, you set yourself apart from the other emails they receive. They glance at it, read it over and may even save it to read again later or pass the information on to a family member or friend.
It’s easy for your clients to respond. What’s easier than hitting ‘reply?’ Sending your eReport each month gives your clients a chance to respond to you to say ‘hello,’ ask a burning question, or ask for a referral to a business or service in your network. Remember, every time you make contact is another opportunity to build your relationships with your clients.
You have the opportunity to connect with them over video. Pierce your clients’ defenses by adding a personal video message to your emails. This not only sets you apart from your competition, it also makes them feel special. After all, you took time out of your day to record a personal message for them! While you don’t have to do this for everyone in your database, recording a personal message for a few of them each month will have a big impact.
Did you know that Referral Maker® CRM can make sending your monthly eReport easy and fun? Not only does Referral Maker remind you when to send it, it also shows you the open rate of your emails so you can optimize your campaigns each month. Visit ReferralMaker.com to learn more and to start your 30-day free trial.