Remember how surprised and happy you were when your co-worker surprised you with your favorite coffee drink? Didn’t it make you feel special that they thought of you? Did you post a photo on Facebook or Twitter, singing the praises of your awesome co-worker? Your clients feel the same way when you pop by their home or place of work with a small gift to let them know you’re thinking of them.
Pop-Bys are great ways to enhance your relationships with your A+ clients. A small, simple token of your appreciation makes them feel special and appreciated.
It’s natural to feel anxious or nervous when you begin doing pop bys, especially if you’re reserved or shy. However, the more you do, the more comfortable you’ll feel. Use the inspiration of the season or an upcoming major holiday as an excuse to pop by your A+ and A clients. And don’t forget to affix a tag or your business card to your gift!
• During tax season, a tax survival kit that includes aspirin, a calculator and a stress ball
• Gardening accessories in the spring
• Sunscreen, bubbles for the kids or a Frisbee in the summer
• Barbeque condiments or grilling accessories
• A reusable shopping bag
• An ice cream scoop
• Candy for Halloween
• Batteries for smoke alarms
• Pumpkin or apple pies at Thanksgiving
• Wreaths or ornaments during the holiday season
• In the winter, a cold and flu survival kit that includes hand sanitizer, tissues, tea, Ibuprofen and other goodies
Pop-By tip: Plan your Pop-By route before you go to make you trip more efficient. Or, better yet, use Referral Maker™ CRM to plan your route instead. Referral Maker will display other clients who live nearby so that you can pop by with a treat while you’re in the neighborhood.
Dialogues to Use
If you’re not sure what to say to your clients before you pop by, try these dialogues:
Set-up dialogue: “I’m going to be in your area tomorrow between [time of day]; I’d love to pop by and see how you’re doing.”
During Pop-By: “If I can ever be of any help to you, please don’t hesitate to call. I value our relationship and want to build my business by working with great people like you.”
Leaving dialogue: “Oh, by the way®…I’m never too busy for any of your referrals.”
Bonus Pop-By Tip: Keep some non-perishable, handy Pop-By items in your car. That way, you can pop by a client’s home with the item if you happen to be in the neighborhood.
Who should you pop by to? Just log into Referral Maker™ CRM and check the Priority Action Center of Referral Maker™ CRM for a list of the clients you need to touch base with most urgently, or use the map to find clients nearby. What more could you want from real estate CRM software? Visit Referralmaker.com to start using Referral Maker CRM today.