What’s the best way to reach your clients? Reach out and touch them…through a multi-touch marketing campaign. Multi-touch marketing campaigns offer Referral Makers™ the opportunity to deepen their relationships with their best clients each month. Professionally written and designed, the marketing flyer, eReport, and personal note are part of Brian Buffini’s proven system and are intended to be sent at different times during the month to give the real estate professional several opportunities to “touch” their clients. The Referral Maker™ Marketing System also advocates follow-up phone calls and Pop-Bys to your A+ and A clients to make sure you remain in their thoughts.
Here’s how the components fit together:
The 1st of the Month: Send your Marketing Flyer and Cover Letter
The monthly Marketing Flyer is designed to exhibit your character and competence. Each month, the two-sided flyer provides an overview of a topical subject such as the state of the real estate market, ways to renovate your home on a budget, financial planning and other interesting and relevant issues.
The Marketing Flyer is meant to be shared by your clients with their network of people. Personalizing the piece gives whoever receives it your contact information so that they can get in touch with you to buy or sell a home. Personalizing gives you the most marketing bang for your buck.
The cover letter is professionally written to complement the Marketing Flyer and enhances the professionalism of the piece. Additionally, you can edit the letter in Referral Maker™ CRM before you print it and add your signature, include more information, etc.
The 15th of the Month: Send your eReport email marketing campaign
The eReport is designed to complement the monthly Marketing Flyer. Your eReport email marketing campaign is an opportunity to check in with your clients and display your expertise. It also allows your clients to easily forward the information on to their networks or reply to you with a note of appreciation, to ask a question or to just say “Hi”.
Referral Maker CRM allows you to take your email marketing campaign to the next level by allowing you to easily add your social media accounts to your email signature. When your clients receive the eReport in their inboxes, they can click to connect with you on popular social media platforms such as Facebook, Twitter, Google+ and LinkedIn.
Anytime during the month: Call your clients to touch base
Wouldn’t you love to know if your best clients received their Marketing Flyer or just know how they’re doing? A quick follow-up phone call to your clients accomplishes both tasks. The flyer and eReport give you a reason to call and subsequently you can ask them what’s new in their lives and reiterate that you’re never too busy for their referrals.
Phone calls have never been easier with Referral Maker CRM. The real estate CRM generates a list of clients to call and even provides Brian Buffini’s proven dialogues to get the conversation started and ask for a referrals. After your conversation, remember to update the client’s entry in your database.
Anytime, but especially after your phone call: Write a personal note
The phone call gives you a great reason to write a personal note to the clients you speak with. You don’t need to write a book; just a few sentences to express how much you enjoyed speaking with them and reiterate that you’re never too busy for their referrals. Or write a personal note to reconnect with a former client, follow up after meeting a new client or to let your A+ clients know that you’re thinking of them.
If you’re not much of a writer, Referral Maker CRM has you covered. Our real estate CRM features several writing prompts to get your pen moving.
Anytime during the month: Visit your best clients with a Pop-By gift
Pop-Bys are fun and easy way to connect with your clients. Whether tied in with the season or an upcoming holiday, you can express your gratitude and appreciation for having them as clients. Your token of appreciation doesn’t have to break the bank; remember, it’s the thought that counts. And if you’re stuck for ideas, we have plenty.
Use Referral Maker CRM real estate CRM software to help you manage your Referral Maker Marketing System and your other marketing campaigns. Visit Referralmaker.com for more information and to get started using Referral Maker CRM today.
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