The Best, Most Effective Dialogue for Calling Your Clients

Not sure what to say? Just use Brian Buffini’s proven dialogues, which are included in Referral Maker CRM.

You’ve just imported your database and set your business goals in Referral Maker™ CRM. Referral Maker real estate software generates a list of the five people to call today. What are you going to say to them?

Anxiety may overtake you as you stare at your list and rehearse what you’re going to say to these five people if and when you reach them on the phone. Even though you personally know the people you’re calling, it’s normal to feel nervous or self-conscious before placing the call. After all, you don’t want to seem like you’re pestering them.

The good news is that you’re not pestering them—you’re providing excellent service and expressing your commitment to their best interests. A large part of showing your care and concern for your clients is to ask how you can serve them, remind them of their value to your business and ask for a referral. Weave the following dialogues into your phone conversation to serve your clients and generate leads.

1. Can I help you in any way?
“If I can ever be of any help to you, please don’t hesitate to call.”

2. Express how valuable your clients are to you
For new clients:
”I value you as a client and I look forward to working with you in the future.”

For clients you’ve worked with before:
“I value our relationship and want to build my business by working with great people like you.”

3. Ask for a referral
“Oh, by the way®…if you know of someone who is looking for the personal attention that I provide and is thinking about buying or selling a home, I’d love to help them. So when you come across these people, just give me a call with their name and business number and I’ll be happy to follow up and take great care of them for you. Does that sound good to you?”

There is a reason Brian Buffini calls this dialogue the “Big Three”—it’s proven to deepen relationships and generate referrals. Whether you’re updating them on the status of their home, telling them about new homes that were listed that meet their criteria or asking if they received their monthly marketing flyer, these three points should be a staple of each of your calls.

Referral Maker™ CRM features these and other dialogues so that you’re never at a loss for words when calling your clients. In fact, Referral Maker is the only real estate CRM software with Brian Buffini’s proven dialogues. Click here to learn more and to start using Referral Maker CRM today!


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