The Best Way to Get Referrals from Business Owners

Refer the florist in your business directory to a client and you may receive a referral from her in return.

Refer the florist in your business directory to a client and you may receive a referral from her in return.

Do you find that you liberally refer your clients to your most trusted businesses or do you refrain from referring your clients to local businesses because you’re not sure if they would refer you?

As the popular saying goes “’tis better to give than receive” and referrals are no different. The best way to get referrals from the businesses you work with is to give them. While many businesses in your directory in the Referral MakerTM CRM will return the favor automatically, others may need a gentle reminder that you’re never too busy for their referrals.

So how do you ask for a referral without sounding needy or desperate? Use Brian Buffini’s proven dialogues located on Referral Maker, the only real estate CRM that has them, to encourage referrals from the businesses you refer:

Reciprocal dialogue
“[Paul], I want you to know that I refer you because you’re the best _______________ I know, and I’m proud to associate my business with yours…I also work by referral and I’m never too busy for any of your referrals.”

Follow-up phone dialogue after giving a referral
“Hi, [Paul], this is [Your Name]. I just wanted to check in with you to see how the referral I sent you worked out. [Wait for response.]

“Let me know if there is anything else I can do to send you the type of client you want. Oh, by the way… don’t forget, I also like to work with referred clients, and I’m never too busy to take care of your referrals.”

Remember, you are the hub of your business network; the person who your clients trust most to ask for a referral to another great business or service. Referrals are a way to serve your clients as well as the businesses that you trust. Don’t be shy to give a referral to a great business in your business directory, or to ask that the businesses to which you refer reciprocate the favor.

As Brian Buffini always says, “Give, Ask, then Receive.”

Remember to update your Referral MakerTM CRM real estate software whenever you touch base with a business in your directory. Referral Maker is a real estate CRM is designed to help you track your numbers, update your database and make it easier for you to Work by Referral. Click here to learn more and to start using Referral Maker CRM today.

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