The 3 Types of Goals You Should Be Setting

Setting short-term and mid-term goals can help you achieve larger, long-term goals.

You’ve set S.M.A.R.T. goals for your business for 2014—are you:

• Excited to get cracking on achieving them?
• Intimidated because you’re not sure where to start?

It’s not enough to just create a S.M.A.R.T. goal or two and call it day. Instead, create a plan for achieving your goals by breaking them down in to smaller, more manageable pieces. How do you do that? Set short-term, mid-term and long-term goals.

Short-term goals are tasks that you can complete within a short amount of time, such as two weeks.

Mid-term goals are tasks that you can complete within a few months.

Long-term goals are larger, more challenging goals that may take more time to complete.

Short-term and mid-term are often smaller goals that will help to make the long-term goal achievable. Think of the marathoner. People who run marathons typically don’t think, “I’m going to run a marathon today even though I’ve been a couch potato for the past 10 years.” It takes a lot of practice runs to build up to running 26.2 miles. He or she may start running two or three miles at a time, and make a short-term goal to run a 5K race, a mid-term goal to complete a half marathon and a long-term goal to complete a marathon. In between completing their goals, they continue to pound the pavement several times a week, upping the mileage when they feel comfortable and maybe recruiting an accountability partner or two to keep them on track.

The same goes for your business. You may have created a long-term goal to close 20 transactions in 2014. To make this goal more tangible, set a short-term goal to add X amount of people to your database. Your mid-term goal could be to close 12 transactions by June. In between completing these goals, commit to doing your proactive lead generating activities each and every day and continue to put in the work.

Take 10! Set aside 10 minutes every two weeks to write new 10-day goals and assess your progress on your 10-week and 10-month goals.

Let Referral Maker™ CRM real estate software help you achieve your short-, mid- and long-term goals. Referral Maker uses the goals you set to create your daily to-do list of proactive lead generating activities. You’ll know how many calls, notes and Pop-Bys you’ll have to make and how many referrals you’ll need to earn in order to reach the goals for your business. Additionally, Referral Maker tracks your progress towards meeting your goals so that you’ll always know where you stand. Visit Referral Maker to learn more and to start your free 30-day trial.



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