Tag Archives: sales and marketing

Make the 80/20 Principle Work for You

The Pareto Principle will help you to optimize your productivity and focus your effort.

The Pareto Principle will help you to optimize your productivity and focus your effort.

The Pareto Principle—also known as the 80/20 Rule—is seeing a resurgence in popularity in the business world, as experts are citing it as a way to boost the efficiency of their business. This timeless rule of economics states that 80% of effects come from 20% of causes, or 80% of your results come from 20% of your effort.

The principle is perfect for real estate professionals who work by referral. For our industry, this translates to 80% of your lead generation results come from 20% of your clients. Who are those 20%? You might know them as your A+ and A clients—the ones who you receive the most referrals from. And, since they send those great leads your way, it’s important to cultivate your relationship with them. Continue reading

5 Tips to Communicate with Clients via Text

Texts are a quick and easy way to touch base with your clients. Just make sure you follow these tips to avoid a mishap.


Text messaging is becoming a popular way to connect with clients. In addition to phone calls and emails, many agents are using their smart phones to text property information or other short messages to their buyers and sellers. In fact, 49% of buyers feel that an agent’s ability to send information and communicate via text is important.* Although text messaging may be one of the quickest ways to communicate, it also leaves one open to opportunities to make a huge faux pas. Continue reading

3 Tips to Keep Positive

Strive to become more optimistic in 2014.

Did you know that positivity can enhance your performance? It’s true; optimistic people produce better results. According to positive psychologist Michelle Gielan, optimistic salespeople outsell their Debbie Downer counterparts by 37%. Even if you’re not naturally Sally Sunshine, here are a few ways to boost your optimism when life hands you lemons. Continue reading