Working by Referral, you have an advantage over your competition who still works transactionally; you have a database of people you enjoy working with to continue to serve after the deal has closed. The key is to continue to build the relationship after the ink is dry. Your goal is to become their go-to real estate professional—their advocate for all things real estate and the person they can trust their family and friends with. If you want to continue to build the relationship, you have to connect with them consistently, provide value and ensure you stay top of mind. Continue reading
It’s the relationships with your clients and the referrals they give you that drive your business. It’s essential to stay at the top of mind and become their trusted advisor by continuing to build trust. You build trust by sending valuable information each month. Not only will this help you separate yourself from the competition; you’ll also continue to establish yourself as the go-to real estate expert of your community. The more you focus on building relationships with your clients, the more likely they’ll be to refer you. Make it easy for them to refer you by following these tips: Continue reading
A vibrant database is essential to a thriving business. How to you build a vibrant database? It’s simple: by growing and nurturing your relationships through consistent communication. That is, you have to make sure you mail your marketing items each month, call your clients to check in, write personal notes and deliver Pop-Bys to your top clients. Continue reading
When you work by referral, your relationships drive your business. Relationships are constantly growing and changing. As you connect with your clients and find ways to serve them before, during and after the sale, those relationships will grow and improve. They’ll begin to refer you to their family and friends, and you’ll have more great clients to serve. Continue reading
Although technology may have a place in a successful real estate business, there’s no doubt that face-to-face and voice-to-voice contact is more effective, especially when you’re trying to build relationships with your clients. While “liking” or commenting on a post are ways to communicate, they don’t have the impact that a phone call, a surprise visit or a lunch or client party have. Getting one-on-one time with your clients may seem old-fashioned; however, it’s an important way to enhance your relationships with your clients, find ways to serve them and ask for referrals. Here are three ways to get face time with your clients. Continue reading
Whether you’re new to the real estate business or you’re a seasoned pro, there’s no doubt that you’ve incorporated technology into your daily habits. From using a CRM, like Referral Maker® to storing documents in the cloud, the way we do things is far more technological than it was just a decade ago. One thing that hasn’t changed—the importance of relationships. It’s true; the relationships you build with your clients are and will always be the key driver of the success of your business. Repeat business and referrals ensure that your business thrives through any market. Here are a few ways to optimize the use of technology to enhance your relationships. Continue reading
What’s the best way to get ahead in real estate: By networking and meeting people who provide value to you or by sharing your knowledge and network with the people you meet? While many of us would say the first one, in reality, if you want to achieve success, it’s better to be a giver. According to Tim Sanders, best-selling author of Love is the Killer App: How to Win Business & Influence Friends, successful people are generous with their knowledge and look for ways to connect the people they meet with others in their networks. Relationship masters who create and foster lifelong connections earn 40% more than the average person. Sanders calls these people “love cats,” and says that love at work is your passionate commitment to promoting the success and happiness of other people. Here’s how to get in touch with your inner love cat:
3 Ways to Tap into Your Inner Love Cat
1. Feed your mind. Many of us are careful of what we feed our bodies—we stay away from sugar or gluten or only purchase organic meat and produce. However, we’re not always as careful about what we put into our minds. We fill it with negativity, gossip and other bad stuff and then wonder why our attitudes stink.
The most important time of day is the first 45 minutes when you wake up. Use this time wisely, as it determines the rest of your day. For the first ten minutes after you wake up, complete this gratitude exercise: Close your eyes and think about the people who impacted or helped you the previous day. Then think of why they helped you. You’ll realize that there are people who are helping you because they believe in you and want you to be successful. Be sure to thank them.
Spend the next 35 minutes filling your mind with good stuff. Read a book or article that will help you improve your skills or knowledge or check out an inspirational or motivational story. Reading will help set you up for success in the rest of your day and will encourage you to share your knowledge with others, which creates an abundance mentality.
“Positive thinking isn’t a prescription you give to people; it’s an outcome of conscious lifestyle design.” –Tim Sanders
2. Provide value. One of the best ways to provide value is by sharing your knowledge, your network and compassion. According to Sanders, sharing knowledge is the foundation of every relationship. You already share knowledge when you send your monthly marketing flyers and eReports to your database. Take it a step further and share knowledge with your potential buyers and sellers. Remember, you can bring your knowledge with you wherever you go—it’s one that no one can take from you. When you’re working with your clients, look at the bigger picture and find an opportunity to share your knowledge.
Become a super connector instead of simply a networker. Instead of looking for ways for people to help you, focus on how you can help others reach their dreams and goals by connecting them to people in your database. Sanders proposes a simple exercise to do the next time you’re networking: Instead of asking the person what they do, ask them what they’re working on that they’re excited about. Then, when they hand you a business card, write on the back who in your network can help them. When you return to your home or office, create a power letter that includes a summary of each person and the mutual opportunity and send it to the individuals. Then follow up to see if they’ve connected.
“Goodwill is the original viral marketing.”-Tim Sanders
3. Develop emotional talent. Emotional talent defines your legacy and can reinforce your hard work or negate it. Strive to deliver an emotional customer experience and they’ll connect you with how you made them feel long after the transaction has closed. Part of developing emotional talent is reading people so that you can respond appropriately. If a client is upset, address their feelings and find a way to improve their experience.
Did you miss seeing Tim Sanders at Brian Buffini’s Success Tour San Diego? You have five more opportunities to catch the Success Tour this year, and get wisdom and inspiration from a host of guest speakers. Visit BrianBuffini.com for more information and to reserve a seat today!
Are you a love cat? Tim Sanders, the best-selling author of Love is The Killer App: How to Win Business & Influence Friends and Today We Are Rich: Harnessing the Power of Total Confidence is here at the first stop of Brian Buffini’s Success Tour 2015 to give us the scoop on how to improve our relationships with clients and colleagues alike.
According to the latest NAR Member Profile, REALTORS spent a median of $620 marketing their business in 2013, an increase from 2012. While one can chalk up the increase in spending to a more competitive market, it’s important to get the most out of the money that you spend. What’s the best way to get the word out about your business? Referrals. Continue reading
Promotion is vital if you want your business to thrive. While the term ‘promotion’ often prompts people to think of traditional advertising, there’s more to it than that. Promotion can also entail referred leads from your best clients. In fact, it’s through cultivating your relationships with your best clients that you’re able to enjoy a reliable stream of referred leads. Relational promotion should comprise the majority—70%—of your time and money. Continue reading