Tag Archives: relational promotion

Relational Promotion: 3 Reasons to Ask for a Referral

The best time to ask for a referral is when you're actively working with a client.

The best time to ask for a referral is when you’re actively working with a client.

Promotion is vital if you want your business to thrive. While the term ‘promotion’ often prompts people to think of traditional advertising, there’s more to it than that. Promotion can also entail referred leads from your best clients. In fact, it’s through cultivating your relationships with your best clients that you’re able to enjoy a reliable stream of referred leads. Relational promotion should comprise the majority—70%—of your time and money. Continue reading

How to Throw a Memorable Spring Client Party

Connect with your clients with a festive spring party.


Spring is right around the corner—even for those on the East Coast, believe it or not; it’s time to start planning your spring client party. Client parties are a great way to connect with your best clients and express your gratitude for the referrals they send your way. Here are a few tips for throwing a great client party this spring or any time of year. Continue reading

3 Ways to Build Your Relationships

Build strong, lasting relationships with your database to ensure high quality leads.

So, you want to enjoy a stream of reliable leads without having to spend all of your time and money on promotional advertising that may not produce the results you want? Then, work by referral. Working by referral allows you to generate leads by providing excellent service to your best clients. You’re able to increase you leads through the relationships you build with your database. When you rely on referrals for the majority of your leads, it’s essential to build strong, lasting relationships. Here are a few tips. Continue reading