Working by Referral, you have an advantage over your competition who still works transactionally; you have a database of people you enjoy working with to continue to serve after the deal has closed. The key is to continue to build the relationship after the ink is dry. Your goal is to become their go-to real estate professional—their advocate for all things real estate and the person they can trust their family and friends with. If you want to continue to build the relationship, you have to connect with them consistently, provide value and ensure you stay top of mind. Continue reading
When you work by referral, frequent communication and follow-up is essential. However, it’s easy for this vital task to fall by the wayside when you get busy. In most markets, the summer is a busy time. The good news is, it only takes a minute to follow up. Here are some tips for improving your follow-up skills.
1. Be on time. Following up is most effective if it’s done within a particular timeframe. Do so after you’ve connected with them in person, whether it’s at a listing appointment, a meeting in your office or a phone call to check in. Send them a personal note to reassure them you’re eager to serve them and help them meet their need. This seemingly small task reinforces your character and expertise.
2. Consistency is key. Consistency lets your clients know you can rely on you. Send your marketing flyers and eReports on time each month so your clients know they can rely on hearing from you. Follow it up with a phone call, then follow the call up with a personal notes. This utilizes the stacking effect to build on your communication with your clients. Again, it reinforces who you are as a business person and shows you follow through with your promises.
3. Have trouble remembering? Keep a schedule. The task of following up tends to move to the bottom of the list when life gets hectic. Use Referral Maker CRM to help you stay on track! Once you prioritize your relationships, Referral Maker CRM will remind you to follow up and even provides the proven dialogues to help you start the conversation.
Learn more about Referral Maker CRM and how it can help you optimize your business.
Although you may consider yourself a very social person, there may be times when picking up the phone to call your clients may make you a bit anxious. Even the most seasoned agents suffer a bit of nerves when calling clients, especially new referrals. Why? The fear of rejection! However, when you work by referral, your leads are warm; they want to hear from you! Additionally, calling your clients isn’t like a transactional agent cold calling, hunting for the next lead. Since you already have a relationship with your clients, calling them is an exercise in checking in with them. Here are three tips to make your calls more effective: Continue reading
When you work relationally, your relationships are your business. One of the best ways to build trust and relationships with your clients is to offer outstanding customer service. Once your clients like and trust you, they’ll be more likely to refer you to their family and friends. The best time to ask for a referral is when you’re working with your clients on a transaction; however, the second best time is now. Since you’re likely busy closing deals and connecting with your clients more often at this time of year, you have many opportunities to ask for referrals. Every time a client refers you, be sure to show your appreciation. Here’s how: Continue reading
The autumn is the perfect time to host a client party. The temperatures are dropping, the leaves on the trees (in many parts of the country) are changing and people are eager to socialize. And unlike the busy holiday season, many people are available on the weekends. If you want to host a client party, here are a few ideas to get you started. Continue reading
We’re more than halfway through the year; are you still on track to reaching your goals? We’ve reached a point when many people, try as they might, often fall off the path to reaching their goals. Either they’ve experienced a setback or their motivation has waned. In order to achieve success, we have to be GREAT all year long. What does that mean? Continue reading
When you build a business on your relationships, the referrals you get from your clients drive your success. They refer you because they trust you. If you want more referrals, it’s essential to build trust. However, what if you’re working hard building trust and relationships and your clients aren’t referring you as much as you’d like? Make sure you’re not falling into one of these traps. Continue reading
When you work by referral, the clients who refer you drive your business. They’re the walking, talking advocates of your character and expertise as a real estate professional. Although they don’t have to refer you, the fact that they do is a testament to their desire to see your business thrive. That’s why it’s so important to thank them for the referrals they send your way. We all want to feel acknowledged and appreciated and your clients are no different. When they feel appreciated for referring you, they’re more likely to keep referring you. Continue reading
It’s the relationships with your clients and the referrals they give you that drive your business. It’s essential to stay at the top of mind and become their trusted advisor by continuing to build trust. You build trust by sending valuable information each month. Not only will this help you separate yourself from the competition; you’ll also continue to establish yourself as the go-to real estate expert of your community. The more you focus on building relationships with your clients, the more likely they’ll be to refer you. Make it easy for them to refer you by following these tips: Continue reading
A vibrant database is essential to a thriving business. How to you build a vibrant database? It’s simple: by growing and nurturing your relationships through consistent communication. That is, you have to make sure you mail your marketing items each month, call your clients to check in, write personal notes and deliver Pop-Bys to your top clients. Continue reading