The fall is the perfect time to connect with your clients. The cooler temperatures and upcoming holidays make people eager to connect with one another. So, why not get face-to-face with the people who drive your business? Here’s how: Continue reading
When you work by referral, your clients are your primary source of leads for your business. This is why it’s so important to stay connected with your clients after the ink has dried on the contract. Just because you’re not working with them on a transaction now doesn’t mean you need to lose touch. In fact, staying in touch with them will ensure that you’re the one they think of whether they’d like to know how much their home is worth or they’d like a referral to a reputable roofer. Similarly, you’ll also be the one they think of when a friend or family member mentions they’re thinking of buying or selling a home. Continue reading
The monthly mailing was created to help you stay connected with your clients each month and give you an opportunity to contact them. Similarly, the eReport was developed as a follow-up tool to help you stay in touch. When you send it each month, you’ll boost the effectiveness of your marketing flyer, and when leveraged with the stacking effect, will help you deepen your relationships with your clients. Here’s how the eReport can make your marketing more effective: Continue reading
As the real estate market begins to heat up in many areas across the country, it’s time to get in touch with your clients and find ways to stay at the top of their minds. How? By consistently providing value. After all, you want them to think of you when they’re ready to buy or list their home. Provide value this spring with the following tips: Continue reading
Even if you work by referral, marketing is an essential part of your business. Many agents use traditional marketing strategies and purchase ad space on billboards and post door hangers to catch the eye of potential buyers and sellers. Agents who work by referral lean into their relationships to provide value to their clients and encourage their clients to refer them.
Every month we send the Referral Maker Marketing Kit to help you provide value and build relationships with your current and potential clients. In order to get the most out of the system, and for it to be effective, follow these three steps.
Be consistent. The marketing flyers are more effective when you send them consistently. They’re professionally written and designed to show your expertise and help you reveal your character to your clients. When you send them each and every month, your clients will begin to expect them from you and look forward to opening them each month.
If you have trouble consistently sending the flyers, Referral Maker® CRM can remind you to send them on time each month. Or, we can send them for you for an extra fee.
Follow up with the eReport. We designed the monthly eReport to complement the marketing flyer in design and content. When you send it as a follow up to the flyer, it drives home the value of the flyer and makes it easy for your clients to contact you with a question or to say ‘hello.’
Speaking of follow up, the marketing flyers also give you an ‘in’ to call your clients on the phone, send a personal note (which are also included in your monthly kit), or deliver a Pop-By to your favorite clients. Following up allows you to reconnect with your clients and remind them you’re never too busy for their referrals.
Personalize your marketing. When you personalize your flyer, they’re more likely to be shared. If your clients pass the flyer on to their family or friends, they know who to contact for their real estate questions and needs. Whether you personalize your flyers with your contact information or also include a listing or information about a local business, doing so will help you establish your brand and get your name out there.
Referral Maker CRM was designed to help make it easy and fun to work by referral. If you’re not using it yet, what are you waiting for? Visit ReferralMaker.com to sign up today!
We always say, if you want to boost the effectiveness of your printed marketing materials, follow it up with the corresponding eReport. However, email can be tricky. After all, we’re inundated with emails every day, all fighting for attention. We’re naturally inclined to open emails from people we know and trust, while letting the other emails filter into “junk mail.” If you want to ensure that your emails are opened and read, follow these tips: Continue reading
Great client service is more than being nice and meeting your clients’ expectations—it’s about going above and beyond what’s expected to help them achieve their dreams of homeownership and maintain their investment once they’ve closed the deal. It’s sharing your knowledge with them, using your expertise to help them along the path of homeownership and keeping your skills sharp so you can offer the highest level of service. Here are three ways to serve your clients: Continue reading
End the year on a high note by recommitting to your marketing campaigns! Whether you knocked it out of the park this year or you fell off-track and struggled to recover, recommitting to your marketing can help you end the year ready and motivated to take on the challenges of 2016. If you want to start the year with leads in your pipeline, it’s essential to keep doing the work now. Continue reading
The holiday season is right around the corner—are your Pop-Bys ready? Pop-Bys are small gifts you give to your best clients to show them that you’re grateful for their business and referrals. They’re a fun and integral part of the Work by Referral system. Continue reading
It’s almost Thanksgiving in the U.S., giving you the perfect reason to connect with your clients to say “hello” and thank them for their business and referrals. This month’s eReport is all about gratitude. Being thankful is not only good manners; it also improves your happiness and well-being. And, it’s not bad for business, either. Continue reading