Tag Archives: monthly marketing kit

Now’s the Time to Talk to Your Clients about the Local Market

talk local market_mar28

In many areas, spring is when the real estate market really heats up. People who were only thinking of buying a few months ago are beginning to actively look for homes. They may search on the internet or they may hop in their vehicles and look for homes in the neighborhoods in which they’d like to live. Similarly, people who had been thinking of selling are starting to clean their homes, make repairs and do other things to make their homes stand out when they list it. Regardless of what stage your clients are in, now is a great time to talk to your clients about the market. Continue reading

3 Ways to Boost the Open Rate of Your Email Marketing Campaigns

Make your email marketing campaigns more effective with these tips.

Make your email marketing campaigns more effective with these tips.

Email marketing is one component of your real estate marketing plan, and an important part of your overall strategy. However, in this day and age, when many people are trying to simplify their lives by setting up email filters to weed out spam-like messages, it can be difficult to make sure that your messages are being read. People are more likely to open mail from the people they know, and email is no different. Your relationship to your clients may get your message into their Inbox; here are three ways to help ensure that they read it. Continue reading

Working with Buyers: Why Character Counts


According to the 2013 Profile of Home Buyers and Sellers, an annual report published by the Nationally Association of REALTORS, buyers ranked “honesty and integrity” as one of the most important skills for a real estate agent to have. Additionally, 25% said that these qualities were the most important reasons for choosing an agent to work with. We all want to work with someone we trust; who we know has our best interests at heart. Continue reading