Marketing is an important part of branding your business. Although most of your business comes from the referrals of your best clients, your marketing pieces reinforce your expertise and allow you and your team to stay on the minds of your best clients.
However, when you work within a team, it can be difficult to ensure the team’s marketing materials are uniform and consistent with your brand and message. Luckily, Referral Maker® CRM for Teams has your back with our new Marketing feature!
Create Uniform Marketing Materials for Your Team
Referral Maker CRM for Teams makes it easy to quickly create email and letter templates that meet your branding standards, messaging and key points. This helps ensure clear communication with your team’s clients.
Push Materials to Your Team
Once you’ve created your templates, Referral Maker CRM for Teams allows you to push these templates to your team members. The templates take the guesswork out of your team’s marketing—they don’t have to create their own materials. Instead, they can lean into yours and spend their time doing something more enjoyable and productive—serving their clients.
Ensure Consistent Communication
It’s no secret that consistency is the key to success. When you’re consistent in your communication, you build trust with your clients. The Marketing feature of Referral Maker CRM for Teams helps to ensure your team is consistent in their communication with their clients.
Are you using Referral Maker CRM for Teams? If not, what are you waiting for? Visit ReferralMaker.com for more information and to sign up today.
Get better and consistent results from your Marketing Flyers with these tips.
Marketing is a pivotal part of your business. While many agents stick to bus benches, door hangers, billboards in hopes that someone will call them, real estate professionals who work by referral seek to provide so much value to their clients that their clients will refer them to great people in their personal networks. Although they may employ a few of the traditional marketing methods in their campaigns, they mainly market to their existing customers and build strong relationships with them by providing value in the form of marketing flyers and email marketing. However, in order to be effective, it’s essential to do these three things:
Real estate is a social business that is all about relationships. After all, it’s the relationships you build with your clients that provide the fuel that drives your business in the form of referrals and repeat business. This is the basis of Brian Buffini’s Work by Referral System. As an agent, Brian saw that the more he served his clients and nurtured his relationships with them, the more likely they were to use him again and refer him to their family, friends and acquaintances. He created a system that to help other real estate professionals leverage the relationships they’ve built with their clients to generate a reliable stream of leads. Simple, isn’t it. Continue reading →
Agents who see the most success commit to the Work by Referral System and are consistent with their daily proactive lead generation activities.
In addition to the to-do tasks that you’ve set, Referral Maker™ CRM generates a list of activities for you to complete every day in order to Win the Day and reach the goals you’ve set for your business. Based on Brian Buffini’s Work by Referral System, these activities will help you generate a steady and reliable stream of leads. However, there’s no shortcut to success. In order to reap the benefits of Working by Referral, you have to commit to the System and put in the work. And that ‘work’ is doing your activities—consistently—every single day. Continue reading →
Our agents who personalize their Marketing Flyers earn 15% more than those who do not.
Give. Ask. Receive. These three simple words are central to working by referral. In short, you give of yourself and provide your clients with excellent service. Then, you ask for a referral and, more often than not, receive one to your clients’ families and friends.
When people refer you to their family and friends, they’re really referring your brand, including the excellent service you provide, your character and your knowledge of the local real estate market and national housing trends. Therefore, building your personal brand is one of the most important things you can do for your business. Continue reading →
The components of the Referral Maker™ Marketing System work together to boost the effectiveness of your marketing campaign.
What’s the best way to reach your clients? Reach out and touch them…through a multi-touch marketing campaign. Multi-touch marketing campaigns offer Referral Makers™ the opportunity to deepen their relationships with their best clients each month. Professionally written and designed, the marketing flyer, eReport, and personal note are part of Brian Buffini’s proven system and are intended to be sent at different times during the month to give the real estate professional several opportunities to “touch” their clients. The Referral Maker™ Marketing System also advocates follow-up phone calls and Pop-Bys to your A+ and A clients to make sure you remain in their thoughts. Continue reading →