Good communication is key. Study your dialogues and always look for ways to learn and grow professionally.
Good communication is the key to building strong relationships, and for referral-based real estate businesses, it’s all about relationships. In this clip from Brian Buffini’s Success Tour—an all-star real estate event—Brian delves into why the words we use are important and how they drive our success. Continue reading →
Wouldn’t it be great if there was a dialogue you could use to qualify your clients and generate leads? In this clip from the real estate event, Brian Buffini’s Success Tour, Brian explains the Mayor Campaign dialogue and how to use it to get more leads. Continue reading →
Improve your relationships with your clients with good service.
Many real estate agents feel that they go above and beyond to assist their clients during the real estate process. In reality, many buyers and sellers are left less than impressed with their agents, complaining that their agents didn’t keep in touch, kept them out of the loop and did just enough to earn their commission. Ouch—none of these are complaints you want to hear, especially if you want to work with them again or want them to refer you to their family and friends. So how can you exceed their expectations and offer them great service? Here are a few tips: Continue reading →
Follow these tips to make your sales calls more successful.
Although many real estate agents spend a lot of their time on the phone, making phone calls to their databases can make them nervous or anxious. Whether they fear rejection or they don’t want to intrude, many agents slog through these phone calls with the intention of just getting them done. However, phone calls offer a wonderful opportunity to connect with clients and find a way to fill a need and offer great service. Even if you love calling your database, it’s important to make these calls efficient and useful for your business. Here are three tips to make sales calls work for you. Continue reading →
Leave a lasting impression of your business and listings with a short video.
The Internet has made buyers and sellers savvier than ever. Not only do they have access to more information about the real estate market than ever, they can also access videos of listings that catch their interest and connect with their real estate professionals. Or can they? Although an overwhelming majority of buyers and sellers would like their agents to incorporate video in their marketing, only 15% of agents do.* Continue reading →
A little preparation–and a pep talk beforehand–can help make calling your clients easier.
Great salespeople know that face-to-face/voice-to-voice contact is imperative to build and deepen relationships with clients. This is especially true for real estate professionals who work by referral. Relationships are the fuel that drives the referral –based business. However, for more introverted or shy agents, making this contact can be a nerve-racking experience. These agents can become consumed with anxiety in the seconds before they pick up the phone or ring the doorbell. If this sounds like you, here are some tips to help get you through it. Continue reading →
Agents who commit to continual personal and professional growth are more efficient than their peers.
Did you know that every day you have a chance to become more effective as an agent? How you spend each day can have an impact on your ability to achieve success. The habits that you’ve developed over the years can help or hinder you on your quest for success. Here are seven things to start doing right now to help you become more effective as a real estate professional. Continue reading →
Take advantage of the delicious food that’s in-season, like strawberries.
Have you started planning your summer client party? The summer is a great time to host a client party to thank your clients for their business and for their referrals. The warm weather and sunshine lend to a fun and festive entertaining environment. Make your party stand out from the other parties your clients will attend this summer. Here are five ways to add personal touches to your party and make it memorable: Continue reading →
Exceeding your clients’ expectations is not only a big part of offering great service, it also helps to build trust and deepen the relationship. Here are three ways to go the extra mile: Continue reading →
Cultivate the relationships with your clients through relational marketing.
According to the latest NAR Member Profile, REALTORS spent a median of $620 marketing their business in 2013, an increase from 2012. While one can chalk up the increase in spending to a more competitive market, it’s important to get the most out of the money that you spend. What’s the best way to get the word out about your business? Referrals. Continue reading →