Tag Archives: home staging

3 Reasons to Stage a Home


Staging your home can make it more attractive to potential qualified buyers.


As a real estate professional, you know that staging a home is important; however, your sellers may not be so convinced. While some sellers may brush off the notion of staging a home, others may become offended at the notion of changing their homes to attract buyers. Listing a home is a very personal process for many sellers, who have spent years renovating, enhancing and personalizing their property. However, the seasoned real estate professional is able to navigate through these land mines and help sellers showcase their homes in the best light to attract the right buyers. Continue reading

3 Reasons to Hire a Professional to Photograph Your Listings

Want great listing photos?  Hire a professional.

Want great listing photos? Hire a professional.

Most potential buyers cruise the listings on the Internet before they contact their agents to look at a home in person. Although a great description may prompt them to call their agent, it’s the photos that make them click on the listing in the first place. Great photos can highlight the best parts of the home; however, bad photos can make even the most gorgeous house look terrible.

Many agents, in an effort to save time and money, photograph their listings themselves with mixed results. While it’s possible to take great interior and exterior shots with the right equipment, it’s also essential to have the knowledge and expertise to use the equipment right. Here are three reasons to hire a pro: Continue reading

Why Your Sellers Need You

These nice folks need a seasoned real estate pro like yourself to sell their home.

These nice folks need a seasoned real estate pro like yourself to sell their home.

You know sellers need you, but do they know how much they need you? In the age where all of the information we desire is at our fingertips, some people may think, “All the information I need to sell my home is on the Internet, and I found this handy online valuation calculator to tell me how much my home is worth. I don’t need no stinkin’ real estate agent! I’ll sell my home myself and rake in all of the dough! I’ll be like Scrooge McDuck swimming in the piles of money that would have been their commission. [cue maniacal laughter]”

While it’s wonderful that people can access information about the real estate process with the click of the mouse, many of them don’t know what to do with the information they find. And if they’re trying to sell the home themselves, they don’t have the experience to navigate the quirks of the local market, leaving their home to languish on the market for months. Here are three reasons why sellers need a great real estate professional, like yourself, to get their home sold. Continue reading

5 Ways to Help Your Sellers Stage Their Homes

Mowing the lawn is an easy way to spruce up the property.

Mowing the lawn is an easy way to spruce up the property.

The majority of buyers start their home searches on the Internet. Once they see a home with potential, they may drive by it to see if the outside lives up to the pictures in the listing. If the home still stokes their interest, they’ll often contact their real estate professional for a showing. Since most buyers form an opinion of a home within the first ten seconds of seeing it, agents encourage their sellers to stage their homes. While there’s an emphasis on staging the inside of the home, it’s also important to stage the outside as well. After all, if the outside looks like a hot mess, many buyers will give the home a swerve, even if the interior is staged to the nines. Continue reading