Tag Archives: consistency

Get in Touch with Your Best Clients

Clever fall pop-by ideas

Now is a great time to check in with your clients, whether you’re currently working with them on a transaction or you haven’t spoken in a few months (or all year, for that matter). The autumn is an ideal time to check in with your clients, especially if you haven’t been as consistent in your communication as you should have been (no judgment, but make it a point to get back on track…and use Referral Maker CRM  to help!).

Need a reason to connect?
If you work by referral, your relationships drive your business. Therefore, it’s vital to stay in touch consistently so that you’re always at the top of mind of your clients, especially the ones that are likely to refer you. You know the ones—they’ll sing your praises to everyone they know and refer you as soon as they hear or overhear that someone is thinking of buying or selling. Plus, staying in touch with your clients will provide insight into new ways to serve them. You can find out if they need the name of a reputable plumber or roofer and answer any questions they have about their home’s value. Regular communication will help you exert your expertise, show care and concern and help you maintain a high level of professionalism.

How to get in touch
Calls: The quickest way to reach out is to pick up the phone and chat with your favorite clients. Many people complain that their agent fell off the face of the earth after the transaction closed—don’t be that agent! Pick up the phone. Not sure who to call? Just look at your Referral Maker CRM Dashboard to see who’s up for the day. If you’re not sure what to say, Referral Maker CRM has tons of proven dialogues to get you warmed up.

Notes: Who doesn’t love getting mail that isn’t a mass mailing or a bill? A handwritten note is sure to make someone’s day. They’re touched that someone took the time to write a special message just to them. It only takes a few minutes to write. Break out the 50 notes that come with your Referral Maker Marketing Kit each month and get writing. If you’re stuck on what to write, go to Referral Maker for some great ideas to get started!

Pop-Bys: These are small, thoughtful tokens of appreciation that you deliver to your best clients. Don’t get caught up trying to think of just the right thing. Of course you can tailor the gift to the client if the occasion calls for it; however, universal items will also be greatly appreciated by your clients. Affix a tag, found in Referral Maker CRM, and your business card so they know who it’s from. If you’re delivering a perishable item, call first to make sure they’re home.

Coffee or lunch: Break bread with your favorite clients for an hour or so. Login to Referral Maker and see your list of A+ clients. Then, give them a call and set up a coffee or lunch date. This allows you to get face-to-face and enjoy a bit of conversation. You’ll get to know them better and let them know how much you appreciate them.

Client party: Connect with a large portion of your database at once while you take advantage of the spirit of the season. Thanksgiving and Christmas are right around the corner; what better time to host a party and thank your clients at once. If you plan on hosting a party, now is the time to start planning as venues and people’s schedules will fill up fast.

Remember, Referral Maker can help you stay in touch with your best clients. When you consistently contact your clients, you’re always sowing the seeds for more business.

 

How to Stay Consistent, Especially at the End of the Year

consistency

For many agents, the beginning of December signals the end of the year. After all, many markets slow down toward the end of the year; it’s the perfect time to close up shop, right? Real estate professionals understand they need to continue to be consistent, regardless of the time of year. Since the holiday season is a great time to generate leads, these pros are out there meeting with their clients, thanking them for referrals and reminding them their never too busy for referrals. Although you may not be closing as many deals at this time of year, it’s still necessary to be consistent in your daily life and workload. Here’s how: Continue reading

How to Ensure Your Clients Read the eReport

Sending email

The eReport is an important part of the Referral Maker Marketing System. Each month, you send the eReport, which is designed to complement the monthly Marketing Flyer and keep you in the minds of your clients. According to the latest NAR report, email continues to be the preferred method of communication with current, past and potential clients for most agents.* Help your eReport stand out among the other email your clients receive in their inboxes. Continue reading

Master Your Team’s Marketing with Referral Maker CRM for Teams

Referral Maker CRM for Teams Marketing Materials

 

Marketing is an important part of branding your business. Although most of your business comes from the referrals of your best clients, your marketing pieces reinforce your expertise and allow you and your team to stay on the minds of your best clients.

However, when you work within a team, it can be difficult to ensure the team’s marketing materials are uniform and consistent with your brand and message. Luckily, Referral Maker® CRM for Teams has your back with our new Marketing feature!

Create Uniform Marketing Materials for Your Team
Referral Maker CRM for Teams makes it easy to quickly create email and letter templates that meet your branding standards, messaging and key points. This helps ensure clear communication with your team’s clients.

Push Materials to Your Team
Once you’ve created your templates, Referral Maker CRM for Teams allows you to push these templates to your team members. The templates take the guesswork out of your team’s marketing—they don’t have to create their own materials. Instead, they can lean into yours and spend their time doing something more enjoyable and productive—serving their clients.

Ensure Consistent Communication
It’s no secret that consistency is the key to success. When you’re consistent in your communication, you build trust with your clients. The Marketing feature of Referral Maker CRM for Teams helps to ensure your team is consistent in their communication with their clients.

Are you using Referral Maker CRM for Teams? If not, what are you waiting for? Visit ReferralMaker.com for more information and to sign up today.

Why Consistency is Key, Especially at the End of the Year

Continuing to do your activities now will plant the seeds for your sales next year.

Continuing to do your activities now will plant the seeds for your sales next year.

One of the biggest traits that separate an agent from a professional is consistency. While agents typically call it a year as soon as the calendar strikes December 1st, professionals keep working. Although professionals may lighten their work load at this time of year, they still strive to maintain consistency in their daily life. Why is consistency so important?

Continue to build trust. Consistency builds trust. How? When you send your Marketing Flyers and eReports each month, like clockwork, your clients begin to expect them. They’ll look forward to hearing from you and receiving great information. This not only helps breed trust, it also strengthens your relationships with them.

Stay in habit. Habits are hard to create, but oh so easy to break. When you take an extended period of time away from your daily activities, it can be tough to get back in the habit of doing them again. Maintaining consistency helps you maintain your good habits.

Set the stage for next year’s referrals. Although you may not be closing as many deals at this time of year, you are sowing the seeds for next year’s business. By staying consistent and doing your daily lead generating activities now, you’re setting the stage for a great start of the new year.

Referral Maker® CRM helps you stay consistent even when it’s tough. Referral Maker tells you what to do and who to contact each day. Not sure what to say? Referral Maker can help there as well, giving you all of Brian Buffini’s proven dialogues. See what the fuss is about. Visit ReferralMaker.com today!

3 Ways to Finish the Year Strong

You still have time to Win the Year!

You still have time to Win the Year!

End the year on a high note by recommitting to your marketing campaigns! Whether you knocked it out of the park this year or you fell off-track and struggled to recover, recommitting to your marketing can help you end the year ready and motivated to take on the challenges of 2016. If you want to start the year with leads in your pipeline, it’s essential to keep doing the work now. Continue reading

The Lasting Impact of Personal Notes—A Business Inspirational Tip from Brian Buffini

Take a few minutes to write a personal note today.

Take a few minutes to write a personal note today.

Are your personal notes stacking up? In this clip from Brian Buffini’s Success Tour, an action-packed real estate event, Brian Buffini explains why writing personal notes are so important. Continue reading

3 Benefits of Sending Mail—A Business Inspirational Tip from Brian Buffini

Sending traditional mail has major benefits.

Sending traditional mail has major benefits.

Did you know that each week, the average person receives less than one piece of personal mail—seven-tenths to be exact? This gives you a huge opportunity to stand out and catch the attention of your clients. In this clip from Brian Buffini’s Success Tour 2014, Brian explains the benefits of sending mail to your clients and offers a strategy to make your mailings more effective. Continue reading