When you work by referral, your clients are your primary source of leads for your business. This is why it’s so important to stay connected with your clients after the ink has dried on the contract. Just because you’re not working with them on a transaction now doesn’t mean you need to lose touch. In fact, staying in touch with them will ensure that you’re the one they think of whether they’d like to know how much their home is worth or they’d like a referral to a reputable roofer. Similarly, you’ll also be the one they think of when a friend or family member mentions they’re thinking of buying or selling a home. Continue reading
When you work by referral, frequent communication and follow-up is essential. However, it’s easy for this vital task to fall by the wayside when you get busy. In most markets, the summer is a busy time. The good news is, it only takes a minute to follow up. Here are some tips for improving your follow-up skills.
1. Be on time. Following up is most effective if it’s done within a particular timeframe. Do so after you’ve connected with them in person, whether it’s at a listing appointment, a meeting in your office or a phone call to check in. Send them a personal note to reassure them you’re eager to serve them and help them meet their need. This seemingly small task reinforces your character and expertise.
2. Consistency is key. Consistency lets your clients know you can rely on you. Send your marketing flyers and eReports on time each month so your clients know they can rely on hearing from you. Follow it up with a phone call, then follow the call up with a personal notes. This utilizes the stacking effect to build on your communication with your clients. Again, it reinforces who you are as a business person and shows you follow through with your promises.
3. Have trouble remembering? Keep a schedule. The task of following up tends to move to the bottom of the list when life gets hectic. Use Referral Maker CRM to help you stay on track! Once you prioritize your relationships, Referral Maker CRM will remind you to follow up and even provides the proven dialogues to help you start the conversation.
Learn more about Referral Maker CRM and how it can help you optimize your business.
Whether you’re new to the industry or a seasoned pro, you know one thing for sure: being well-prepared for a listing presentation is essential. However, many agents may not prepare as much as they should; some may even wing it. Preparation shows your clients that you’re respectful of their time and also prevents you from forgetting to mention important parts of the conversation. Continue reading
The autumn is the perfect time to host a client party. The temperatures are dropping, the leaves on the trees (in many parts of the country) are changing and people are eager to socialize. And unlike the busy holiday season, many people are available on the weekends. If you want to host a client party, here are a few ideas to get you started. Continue reading
When you run a busy brokerage, it’s important to keep your agents’ motivation and productivity high. They look to you to set the tone for the business, so be sure you’re modeling the right behavior. Here’s how: Continue reading
Marketing is an important part of branding your business. Although most of your business comes from the referrals of your best clients, your marketing pieces reinforce your expertise and allow you and your team to stay on the minds of your best clients.
However, when you work within a team, it can be difficult to ensure the team’s marketing materials are uniform and consistent with your brand and message. Luckily, Referral Maker® CRM for Teams has your back with our new Marketing feature!
Create Uniform Marketing Materials for Your Team
Referral Maker CRM for Teams makes it easy to quickly create email and letter templates that meet your branding standards, messaging and key points. This helps ensure clear communication with your team’s clients.
Push Materials to Your Team
Once you’ve created your templates, Referral Maker CRM for Teams allows you to push these templates to your team members. The templates take the guesswork out of your team’s marketing—they don’t have to create their own materials. Instead, they can lean into yours and spend their time doing something more enjoyable and productive—serving their clients.
Ensure Consistent Communication
It’s no secret that consistency is the key to success. When you’re consistent in your communication, you build trust with your clients. The Marketing feature of Referral Maker CRM for Teams helps to ensure your team is consistent in their communication with their clients.
Are you using Referral Maker CRM for Teams? If not, what are you waiting for? Visit ReferralMaker.com for more information and to sign up today.
If not, what are you waiting for? Referral Maker® Mobile makes it easy to stay in touch with clients and manage your business while you’re on the go. We understand that, as a busy real estate agent, you have more important things to do than stay at your desk all day inputting information and checking things off your to-do list. You’re at your best when you’re out and about, meeting with clients, presenting your marketing strategy to your sellers and networking with other agents and meeting other local small business owners.
The sun is shining and the temperatures are heating up—what better time to get social with your clients? Whether you’re planning a summer client party to thank your clients for their business and referrals or just ramping up your posts on social media, it’s clear that now is the time to make contact with your top clients. Continue reading
We all have them in our lives—negative people. Although we can avoid associating with negative strangers and acquaintances, what can you do with the ones you can’t avoid due to blood, marriage or because they’re otherwise good people? Here are a few tips. Continue reading
When is the best time to contact your clients? Anytime! After all, how will they remember to refer you to their family and friends if they never hear from you? Most buyers and sellers would like to stay in touch with their real estate agents; however, many real estate agents drop the ball as soon as the ink is dry on the transaction. “Oh, I don’t want to be a bother,” is one of the most common excuses. Think of it this way—you’re not being a bother if you’re providing your clients timely and practical information. Here are some tips to help you reach out. Continue reading