What’s one of the biggest complaints sellers have about their agents? They don’t hear from them enough. For many, it seems as though as soon as the sign goes up in the yard, they don’t hear from their real estate agents until there’s an offer. During the time in-between, seller may wonder if their home has garnered any interest in the market, if the agent’s marketing is effective and how their home is competing against other homes on the market in the area. Continue reading →
Although today’s buyers have access to more information about the real estate process than buyers in the past, they may not have the experience to understand the nuances of the process. Luckily, they have you to help them make sense of it all. They’ll rely on your knowledge and experience to help them negotiate the best deal. When you offer great service to your clients, you’ll build strong relationships with your clients, which is essential to leading a long-lasting business. Referral Maker CRM® was developed to help you serve your clients better; here’s how:
1. Keep your buyers in the loop.
Referral Maker will remind you to keep in touch with your clients by phone, monthly marketing flyers and eReports, personal notes and Pop-Bys. When you include them in your database, they’ll always stay up-to-date on the buying process and your local market.
2. Send listings.
In one of your first meetings, ask your buyers what they’re looking for in a home and write down what they want as well as what they don’t. Enter these preferences within their contact information on Referral Maker CRM and use Property Match to connect them to one of your current listings.
3. Connect them to a reputable lender or other professional in your network.
Do your buyers need to get preapproved for a mortgage? Connect them with a mortgage professional in your network who you trust. Referral Maker also makes it easy to connect them with other professionals you work with, from cleaners and tradespeople to attorneys.
Remember, the better the service you offer, the stronger the foundation you’ll build for a great working relationship with your clients. Let Referral Maker CRM help along the way. Visit ReferralMaker.com for more information.
Staging your home can make it more attractive to potential qualified buyers.
As a real estate professional, you know that staging a home is important; however, your sellers may not be so convinced. While some sellers may brush off the notion of staging a home, others may become offended at the notion of changing their homes to attract buyers. Listing a home is a very personal process for many sellers, who have spent years renovating, enhancing and personalizing their property. However, the seasoned real estate professional is able to navigate through these land mines and help sellers showcase their homes in the best light to attract the right buyers. Continue reading →
Just met a great client for coffee? Instagram a photo from the spot with a great caption.
One of the fastest growing social media platforms, Instagram is an image and video driven social media site that give you the opportunity to showcase well-shot photos and establish yourself as the expert of your community. Like the other social media sites though, there are a few things to keep in mind before you post a photo or video. Here are six:
With Instagram, you can capture great photos of your city or town and give potential buyers a glimpse into the local area.
If you’re like most agents, you want to have a presence on whatever social media platform is the most relevant at the time. First it was Facebook, and then everyone flocked to Pinterest. While these are great platforms for sharing photos and information about listings and tips for home buyers and sellers, many agents are beginning to turn their attention to Instagram.
Everyone loves a good underdog story. You know the ones where someone ordinary overcomes seemingly insurmountable odds to achieve extraordinary greatness. These stories hit home, inspire us, make us weep and teach us valuable lessons about life and humanity. They strike a chord because see ourselves in the protagonist of the story, and hope that if we were in a similar circumstance we would be able to rise above and succeed as well. The good news is that we can; the heroes of our favorite stories embody these characteristics. To be the hero of your own story, try to hone these traits. Continue reading →
According to the 2013 Profile of Home Buyers and Sellers, an annual report published by the Nationally Association of REALTORS, buyers ranked “honesty and integrity” as one of the most important skills for a real estate agent to have. Additionally, 25% said that these qualities were the most important reasons for choosing an agent to work with. We all want to work with someone we trust; who we know has our best interests at heart. Continue reading →