When you work by referral, it’s vital to maintain consistent communication with your clients. Although you can connect with them on social media, over the phone or email or by sending a personal note, it’s also beneficial to get face-to-face with them as well. When you meet up with them to break bread or deliver a small gift of appreciation, you help build your relationship with them. Here’s how: Continue reading
If you’re planning on hosting a client party this spring or summer, the time to plan is now. A client party helps you connect with your best clients while expressing gratitude for the referrals they’ve sent your way. When you start planning early, it takes the stress out of the process. Here are a few tips: Continue reading
Are you productive or just busy? The key to productivity and time management lies with your relationships. In this snippet from Brian Buffini’s Success Tour, Brian reveals the secret to prioritizing your day. Continue reading
Good communication is the key to building strong relationships, and for referral-based real estate businesses, it’s all about relationships. In this clip from Brian Buffini’s Success Tour—an all-star real estate event—Brian delves into why the words we use are important and how they drive our success. Continue reading
What do you do after showing a home to a buyer?
a. Tell them you’ll be in touch, and then get in your car and leave.
b. Ask them to go out for lunch to talk about the property.
Although most agents and brokers choose the first option, the Pros know that option B is the way to go. Why? Breaking bread with your clients is a great way to learn more about their search for a home. It gives your client a chance to talk about the property and ask you questions, as well as gives you the chance to exhibit your professional expertise. The added bonus: It allows you to deepen your relationship with your client so that you can better serve them. Think of it as an “unexpected extra” that may turn your buyers into loyal advocates of your business.
3 Benefits of Lunching with Your Buyer
1. Learn what they think about the property. After viewing a home, many buyers are eager to discuss the property with their spouses on the way home. Scheduling lunch afterwards gives you the opportunity to be privy to this conversation. You can find out what they loved about the home, what they hated, what stuck out, what they wish the home would have had. You can also find out if they want to make an offer on the home, and if not, delve into why not. This also gives you the opportunity to offer reassurance and explain the process.
2. Dig into what they want in a home. Although most buyers have an idea of their preferences in a home, their list often changes once they get out and visit properties. After they’ve told you what they liked and didn’t like in a property, ask them if they’ve revised their list of must haves and deal breakers. If they have, be sure to update their preferences in Referral Maker™ real estate CRM.
3. Help them narrow the field of options. Choosing a home to buy is a big decision. Your clients want your expertise to help them make that decision. Over lunch you can help them outline the pros and cons of a property so that they can make an educated decision.
Use Referral Maker CRM to help you plan and prepare for your client lunches, send your real estate marketing items, add events to your calendar and even match your buyers with your listings. Visit Referral Maker to learn more and to start your 30-day free trial.
Every person you meet has the potential to become an important advocate of your business. Think about it: You come in contact with new people every day, whether it’s in line at the local coffee shop or picking up your dry cleaning or even eating lunch. Each connection offers the opportunity to serve the other person and deepen your relationship with them. And Referral Maker™ CRM real estate software helps you keep the information you glean from your connections in one place. Continue reading
Clients are like plants—with water, sunlight and attention, they will blossom and may send shoots to form new plants. Similarly, calls, personal notes and Pop-Bys help your clients to become strong advocates for your business. The process takes time and consistent contact with your A+ and A clients; however, the time you spend building and nurturing these relationships will help your business grow and thrive. Continue reading