When you work by referral, your clients and their referrals drive your business. Unfortunately, many agents lose touch with their clients once the transaction has closed. Your clients want to continue to hear from you, especially if you can provide value. Here’s how to reconnect with your clients.
Connect with your recent buyers. Whether you’ve just closed the transaction or it’s been a few months, look for ways to touch base. Pick up the phone and ask how they’re enjoying their home and remind them you’re connected to reputable professionals in your network who can help them with their next home project. Deliver a plant or flowers to their home that they can enjoy.
Connect with recent sellers. Write your sellers a personal note and let them know how much you enjoyed working with them on their transaction. This personal gesture will let them know you’re thinking of them and build trust, which is the foundation of a lasting relationship.
Connect with clients from last year. Even if some time has passed, it’s still a great time to reconnect. Call them to check in or write a personal note to let them know you’re thinking of them and see if there’s anything you can help with.
Connect with clients from more than a year ago. Many agents feel awkward trying to connect with clients after a significant amount of time has passed. In reality, it’s never too late to reconnect with a client. Call them and offer a free market assessment of their home or to just touch base. If they mentioned they’ve been thinking of buying or selling, adding on or buying a vacation home, remind them you’re never too busy to help them achieve their real estate goals.
Connect with clients who have referred you. These are the true advocates of your business. Touch base with them each month either by phone, text, personal note or Pop-By to thank them for their business and referrals.
Referral Maker® CRM is designed so you’ll never lose touch with your clients again. Simply load their information into your database and Referral Maker will let you know who to connect, when and how often. Visit ReferralMaker.com for more information.