Optimize Your Social Media Over the Holidays

Thanksgiving and the holiday season provide ample opportunities to connect with your clients over social media.

Thanksgiving signals the start of the holiday season, so let’s get social! The holiday season offers an ideal time to connect with your clients and show that you care. In addition to calls, notes and Pop-Bys, social media offers a quick way to connect with your clients. It also allows you to exhibit your competence and character for your clients and their connections to see. If you’ve been shy about using social media to connect with your network or if you’re out of ideas for things to post, here are three suggestions:

1. Pin photos of your Pop-Bys to Pinterest, or post photos of delivering Pop-Bys to your favorite clients.

2. Post a link to an article about buying and selling during the holidays. Many people aren’t sure if the holiday season is a good time to buy or sell or home. They’ve bought into the myth that the holiday season and winter in general are bad times to buy or sell. Give them reasons why this myth is bunk. Post links to reputable articles or blog posts, or write your own. You can also pin decorating tips to Pinterest that offer festive options for sellers with their homes on the market during the winter.

3. Post a video on YouTube thanking your clients for their business. YouTube is not only a great medium for showing the features of a listing; you can also use it to address your clients directly. Post a brief video thanking your clients for their business and for their referrals. It doesn’t need to be fancy; it just needs to be heartfelt.

Connecting with your best clients is essential for working by referral. Be sure to update your database in Referral Maker™ CRM real estate software with any information that you glean from your clients. This will allow you to better serve their needs. Visit Referral Maker for more information and to start your 30-day free trial.


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