Has anyone ever given you a small gift as a token of appreciation for something that you did? Perhaps your automobile repair shop gave you an ice scraper before winter. Or maybe your neighbor gave you chocolates from her vacation as a token of appreciation for feeding her pets while she was gone. How did it make you feel?
Pop-Bys are way to deepen your relationships with your clients and express care and gratitude. You don’t have to break the bank on pricey gifts; in fact, the more thought you put into purchasing a small, useful token of appreciation, the more your clients will value it, and the more likely they will be to refer you to their neighbors, friends and families. Buffini & Company Member Tracee Storms of PMZ Real Estate in Turlock, California recently gave away a kitchen brush that had a happy face on it and attached a tag that said, “For a happy and clean real estate transaction, please give me a call. I’m never too busy for any of your referrals!” She received two referrals that same day.
The best part is that when you pop by your clients, whether at home or at work, it’ll generate a buzz from those who see it. Don’t be surprised when you receive a few referrals afterward.
If you’re not sure who to visit first, don’t worry; Referral Maker™ CRM will keep you up-to-date on who to contact, with your A+ clients at the top of the list. Since you enjoy their company and know them well, you may feel more comfortable dropping by their homes or offices with a small gift. Don’t forget to express excitement about your business when you pop by.
Use your imagination
The old adage, “It’s the thought that counts” holds true: The bottom line is to show your clients that you care in a tangible way.
Ask for a referral
Remember to remind them that you’re never too busy for their referrals.
Referral Maker™ CRM makes it easy to keep in touch with your clients. The Priority Action Center keeps your client communication history at your fingertips. Click here to learn more and to start using Referral Maker CRM today!