When agents begin their careers in real estate, they’re often told that the best ways to generate leads are to make endless cold calls (enduring voicemail, hang ups and cussing—oh my!), send out mailers (that may or may not be read) to every house in every neighborhood and put their faces and phone numbers on billboards, park benches and shopping carts to drum up business. None of these strategies is very effective and can leave the agent feeling burnt out, frustrated and ready to quit the business.
Step away from the ledge, my friend. There are far more effective ways to market your business that don’t involve daily humiliation with no results.
As an agent, every month Brian Buffini would develop and send his sphere of influence a two-sided flyer that contained valuable information of interest to homeowners and aspiring homeowners that conveyed his character and competence. He would follow the mailing with phone calls to touch base with his clients and see how he could serve them. His clients enjoyed receiving the flyers since the information pertained to them and came from someone they knew. And they would pass it on to their friends, family and neighbors, if they felt so moved. His clients felt as if they were part of a special club because they received these informative items from their trusted real estate advisor each month. Out of this simple act sprung the Referral Maker™ Marketing System.
Now, before you groan and say, “I’m so busy already. When on earth am I going to find time to write a 2-sided flyer full of great information each month?!,” we at Referral Maker have developed those monthly marketing materials for you so that you can concentrate on building your business.
The monthly marketing kit that Referral Makers™ receive each month is more than fodder to build a fort in the office; it’s a way for our customers to maintain the lines of open communication with their current and future advocates while flexing their expertise as business professionals.
Once a customer, you’ll receive a Referral Maker marketing kit in the mail each and every month that includes a two-sides marketing flyer and personal note cards to send to your clients. In addition to exhibiting their character and competence, these materials create an opportunity for real estate professionals to communicate with their databases, stay top of mind and plant the seed for future referrals.
Exhibit Your Character and Competence
Since our Referral Makers work by referral, they are marketing to people with whom they have an existing relationship. It’s a rare treat to receive mail from someone we know; the envelope containing the marketing flyer is sure to be opened.
Our marketing flyers contain information pertinent to current and aspiring homeowners. Filled with relevant statistics and practical how-tos, these pieces go beyond standard real estate fare to cover topics that interest many; topics include information pertaining to planning a home renovation to planning your next vacation. Additionally, they are designed to be shared; the recipient can pass the information on to friends, family, neighbors or others within their social circles. Most importantly, Items of Value create an easy, comfortable reason to call, thus deepening the relationship.
Create Instant Two-Way Communication with Your Clients
On the 15th of the month, our Members send their clients an eReport, an email-based marketing piece that complements the monthly Item of Value in content and design while doubling its response rate. Like an Item of Value, an eReport can be forwarded to share with family and friends. Additionally, the email-based nature of the piece makes it easier for the recipient to contact the agent with a question, comment or to say “hello.”
Communication and trust are essential to generating leads and getting referrals. When followed by phone calls and Pop-Bys, the marketing flyers and eReports serve to maintain consistent contact with clients and enhance trust. Referral Maker™ CRM makes it easy to keep in touch with your best clients and ensure that you’re communicating with them on a regular basis. Click here to learn more and start using Referral Maker today.