Every month we tell Referral Makers™ to email their clients the monthly eReport, a professionally written and designed email intended to keep the agents on the minds of their clients. Email marketing has become a popular way for real estate professionals to keep in touch with their clients: 92% of Realtors say that email is their preferred method of communication with current, past and potential clients.1 And they’re not the only ones; in fact, more than 70% of marketers use email marketing as a way to engage with their clients.2
With so many people competing for your clients’ attention in their inboxes, how do you set yourself apart to make sure your clients open the emails you send instead of moving them to the trash?
3 Ways to Boost the Effectiveness of Your Monthly eReport
1. Be consistent. We’ve found that the real estate agents who consistently send out their eReports every month, or who regularly send their clients interesting information, tend to have higher open rates than those agents who send their eReports sporadically. It makes sense; it’s a well-known fact that people open emails from people that they know and trust.
2. Use Referral Maker™ CRM to write a compelling Subject Line. In Referral Maker™ CRM, the subject line of the eReport email is already filled in; however, you can personalize it to make it a call to action for your clients. For example, change “3 Reasons to Speak with Your Real Estate Professional Today” to “3 Ways I Can Help with Your Real Estate Needs” or “3 Reasons to Call Me Today about the Local Real Estate Market.”
3. Display your character. Did you know that eReports that cover character-oriented topics are opened as much as two- to three-times more than eReports about real estate-related topics? While it’s true that your clients want to know about local market conditions, they’re also interested in non-market related topics as well, such as protecting their information online and even fun facts about chocolate, one of our most popular topics. The bottom line is that your character counts with your clients; after all, it’s one of the reasons they refer you.
Referral Maker™ real estate CRM software makes it easy to track the open rates of the emails you send to your clients, so that you can see which eReports were the most and least popular with your clients, and find ways to increase the number of eyes that see them. Click here to learn more and to start using Referral Maker™ CRM today.
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Sources: 1. NAR Member Profile 2013, 2. Direct Marketing Association