How Would Your Clients Rate Your Communication?

Most buyers want to be contacted by email or text, which is easy to do with a smartphone.

As a real estate professional who works by referral, you know that good communication is the key to serving your clients. If you want to offer them the best level of service—and enjoy future referrals—it’s essential to keep the lines of communication open with your active buyers and sellers, and respond to them within their preferred time frame.

54% of people want their agents to respond faster.
It’s no surprise in our immediate gratification society that our clients want a response right away. According to the 2013 Home Buyer Survey from the California Association of REALTORS®, buyers expect an instant response or a response within thirty minutes. In reality, most agents get back to their clients within two to four hours, or the same day.

48% of people want their agents to communicate according to their preferences.
Although you may keep your clients up-to-date with a phone call, most of the buyers surveyed prefer an email (50%) or text message (29%). Only 17% prefer a phone call. However, buyers reported that the most common form of contact was a phone call, followed by an email. Agents sent their clients a text message only 5% of the time.

This isn’t to say that you should stop calling your clients altogether; instead, ask them during your initial meeting how they prefer you to contact them, and make note of it in Referral Maker® real estate CRM. That way, you’re always communicating with them the way they wish to be contacted.

32% of people wish their agent would communicate better.
It can be a nerve-wracking experience to be in the middle of a transaction and feel like your agent fell off the face of the planet. Your buyers and sellers want an update on what’s going on with the process, even if there’s nothing new to report. Keeping them up-to-date gives them reassurance that you’re on top of things.

Referral Maker can help you stay connected to your clients by incorporating communication into your daily to-do list. You’ll never forget to check in with them, meet them for a showing or send them your monthly real estate marketing flyers. Referral Maker helps you keep it all together so that your clients can sing your praises to their family and friends. Visit Referral Maker for more information about the CRM and to start your 30-day free trial.

3 thoughts on “How Would Your Clients Rate Your Communication?

  1. Pingback: The #1 Thing Your Sellers Want From You | Referral Maker CRM Blog

  2. Michael J Maher

    Communication is the #1 Complaint about Realtors at NAR. This is a great article to remind us as agents to treat others as they want to be treated, not how we want to be treated (or how we assume they want to be treated). This is a great reminder to ask our clients, either through intake forms or verbally, how they most want to receive our messages. Then deliver in the mode of their preferences. It’s simple, it’s easy… it’s also easy not to do. :) Great message.




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