How to Serve Your Clients

clients refer


One of the best ways to set yourself apart from your competition is to provide great client service. When you consistently exceed your clients’ expectations by going beyond what’s expected, they’ll not only trust you more, they may also refer you to their family and friends. How can you exceed their expectations?

1. Share your knowledge. Even if your clients aren’t currently in the market for a new home, they’re bound to be curious about what’s going on in the market and if their home has increased in value. You’re the expert of your local real estate market so be sure to share your knowledge with them. This not only keeps them in the loop about the market, it also reinforces your role as the go-to real estate expert of your community. Your marketing materials are designed to help you provide your clients the topical information they’re interested in and prompt them to get in touch with you with their questions about the market. Send them consistently each month and you’ll reinforce trust and build your relationship with them.

2. Share your expertise. Since most people only go through the real estate process a few times in their lives, they rely on you to help them through it. Use your extensive experience to help them navigate through it, especially when unexpected delays and situations occur, such as a buyer’s financing falling through or receiving bad news on a home inspection.

3. Keep your skills sharp. Top-notch service means having top-notch skills, including great listening and negotiation skills, as well as leadership skills and more. Take classes, read books, meet with a mentor and sign up for an event such as Brian Buffini Success Tour and Buffini & Company’s GameChangers to help you sharpen your skills.

Remember, Referral Maker CRM can help you stay on top of every aspect of your business, from managing your finances to managing your relationships with your clients. Visit for more information.

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