How to Incorporate Video in Your Emails

Video is a great way to connect with your clients.

Video is a great way to connect with your clients.

Video is a great way to connect with your clients, especially your best ones—you know, the ones who refer you the most and drive your referral-based business. You need to record a whole movie—a short, two minutes video is enough show your character and competence while personalizing your message.

1. Give your homeowners an overview of the local market. Even if your clients aren’t currently thinking of buying or selling, they may be wondering if the value of their home will increase. Record a short, five minute video that gives them an overview of your local market with a call to action to call you if they want to know how much their homes are worth.
2. Give your buyers home search how-to tips. Buying a home is a big deal for most people.  Make it less overwhelming with a short video with your top how-to tips to make the home search process less overwhelming and stressful.
3. Give your sellers tips to sell their home. Take the stress out of the selling process with your top tips to make their home stand out in the market, and include everything from curb appeal to minor updates.

Want to learn more about incorporating video and other technology into your business? Sign up for MarTech Trends™, a one-day conference coming to a city near you. Also, let Referral Maker® CRM help you use video to keep in touch with your clients. Visit to learn more!

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