How to Build Your Personal Brand

Our agents who personalize their Marketing Flyers earn 15% more than those who do not.

Give. Ask. Receive. These three simple words are central to working by referral. In short, you give of yourself and provide your clients with excellent service. Then, you ask for a referral and, more often than not, receive one to your clients’ families and friends.

When people refer you to their family and friends, they’re really referring your brand, including the excellent service you provide, your character and your knowledge of the local real estate market and national housing trends. Therefore, building your personal brand is one of the most important things you can do for your business.

The Referral Maker™ Marketing System helps real estate professionals build their brands.
Each month, Referral Makers™ receive a marketing kit that includes pieces designed to exhibit the real estate professional’s value above and beyond the real estate industry, while also providing several opportunities to reach out to their best clients.

The two-sided marketing flyer is designed to provide topical information relating to real estate and mortgages as well as interior design, finances and other interesting subjects. Not only do they show the real estate professional’s character and competence, they also offer a reason to call their clients or Pop-By with a small gift. Additionally, personal notes offer another opportunity to touch base with clients and find ways to be of service to them.

Our agents who personalize their Marketing Flyers earn 15% more than those who do not.
Since the marketing flyers are designed for your clients to share with their family, friends and neighbors, it only makes sense to personalize them with your contact information. How else will people contact you if they receive your marketing flyer from someone they know?

There are several ways to personalize your marketing flyers. You can include your contact information and photo in the upper left-hand corner of the back of the flyer. Additionally, you can also personalize the bottom of the back of the marketing flyer and include a new listing or a coupon from a business in your directory. Personalizing allows your clients and their potential referrals to draw a connection to you and your business, which makes it easier to refer you!

Referral Maker™ real estate CRM software makes sending your monthly marketing materials a breeze. Put a personal message on the cover letter before you print it or in the body of the email before you send your eReport. The real estate CRM software quickly and easily completes mail merges, freeing up more time for you or your assistant. Take charge of your branding and begin personalizing your Referral Maker Marketing Materials today. Visit to start using Referral Maker CRM today.

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