Get Camera-Ready—3 Videos Sure to Connect You with Your Clients

Use video to target your buyers and help them through the buying process.

Use video to target your buyers and help them through the buying process.

Video is everywhere, from your social media newsfeed to online news articles. Many companies and brands are including video whenever they can because it’s a great way to connect with people and share information. Many folks would rather watch a video on a topic than read about it. Reach out to your clients and provide valuable information in a medium they’ve come to expect. Here are three ideas for videos to include in your next eReport email newsletter or to post to your website.

Bring new clients aboard. Whether they were referred by a current client or you met them at an open house, introduce yourself to new clients and explain the way you work in a short video. You’ll have the opportunity to explain working by referral and reiterate that you’re not only there to help them through the buying or selling process, but to serve after the sale as well if they need the name of a reputable service professional or tips to help them improve their home’s curb appeal.

Target your sellers. There’s a lot to the home selling process; so much so that the average person may not keep up with all the changes that may have occurred since the last time they sold a home. That’s where you come in. Your sellers are eager for information—be sure you’re the one they turn to for it.
• Give them the scoop on the local market
• Offer tips to get their home ready to show
• Provide an overview of what to expect during the selling process

Target your buyers. Like your sellers, your buyers, especially your first-time homebuyers, are hungry for information about the local market, the real estate process, their financing options and more. Be the one they turn to for information.
• Give them the scoop on the real estate market
• Offer tips to make their home search more effective and efficient.
• Provide an overview of what to expect during the buying process.

Remember, your videos don’t have to be long, but they do have to be informative. Show off your real estate expertise and stand out from your competition. Once you’ve recorded your video, be sure to send it through Referral Maker® CRM. That way, you can track your open rate and response rates and track your information. Visit to start your 30-day free trial of this robust real estate crm.

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