You’ve done it! You’ve added every person you know to your Referral MakerTM database. Your family? Check. Your spouse’s family? Check. Your friends and neighbors? Check and check.
Hold your horses, buckaroo—there are still tons of other people to add to the database of your real estate CRM who may not have crossed your mind. Great potential clients could be right under your nose!
Widen your net and think about your neighborhood, the clubs and organizations that you and your family belong to, the restaurants and shops you frequent, etc. To get the wheels turning in your head, refer to the list below:
• Parents of children in your child(ren)’s activities, such as a local sports league, the Scouts or an after-school program
• People involved in your activities, including your book club, volunteer organization or co-ed sports team
• Your co-workers, including your assistant, the receptionist, etc.
• People at businesses you frequent:
o Brokers, lenders and attorneys you work with
o CPA or other financial professionals
o The owner and service staff of your favorite restaurant
o Trades people you work with, such as plumbers, roofers, landscapers, etc.
o Your hairdresser and manicurist
o Your mechanic
o Your favorite barista
o Your drycleaner
o The housecleaner
• Your former co-workers
• Your former neighbors
• People at your place of worship
• Teachers and other parents at your child(ren)’s school
At first, it may seem intimidating to ask if you are the agent of choice of the people in your network. Remember, you want to serve these people and become their advocate during the real estate process, as well as when they need a referral to a home service, such as a landscaper, repair company or roofer. Besides, if you don’t ask, they might receive poor service from another agent.
With a little practice, and the Mayor Campaign dialogue, asking will become easier…and the referrals will begin to flow in your direction. Be sure to add your new contacts and their information to Referral MakerTM CRM so that you can follow up with them on a monthly basis. Referral Maker is a real estate CRM designed to help you track your numbers, update your database and allow you to Work by Referral with ease. Click here to learn more and to start using Referral Maker CRM today.