Providing value to your clients is one of the best ways to stand out in your market, or any market, for that matter. While many transactional agents only focus on getting the next deal, agents who work by referral are always looking for ways to serve their clients better and build your relationships. By providing value, you not only stay on your clients’ minds, you also reinforce your expertise. Here are five ways to provide value to your clients.
1. Send your marketing flyers on time. We’ve said it before and we’ll say it again…and again—send your marketing flyers consistently and on time each and every month. The monthly flyers feature topical information to send to your past and current clients. While the topics may not be of interest to everyone, it may encourage your clients to send it on to a family member, friend, neighbor or co-worker who may find it interesting. If you have trouble remembering to send your flyers on time, Referral Maker CRM will remind you on your dashboard. Still find it hard to send your flyers on time? Upgrade your Referral Maker PRO membership to let us send them for you.
2. Follow up with an eReport. Make your mailings more effective by following the flyer up with the eReport. Send it mid-month for maximum benefit. The eReport is a central part of your email marketing campaigns. It complements the monthly flyer and offers even more information your clients may find useful. Most importantly, it gives your clients an easy way to respond to you—they just have to hit ‘reply.’
3. Use social media to provide value. Whether you’re sharing an article your clients may find useful or helpful homebuying or selling tips, use a social media medium to connect and offer value to your clients. Use a photo editing app like PicMonkey to help your tips stand out on many social media platforms.
4. Film short videos. Since people tend to watch videos now more than ever, create videos to send to current buyers and sellers and prospective buyers and sellers to help them know what to expect during the process. The key is to keep it short. Although you may have a lot to say, your clients may not have a lot of time. Keep the videos to a minute or two, in most cases.
5. Team up with other professionals in your network. Work with another professional in your network (such as a mortgage lender) to host a workshop for potential buyers and sellers, first-time buyers, etc. Your clients will have the opportunity to ask questions and learn more about the process and the other professional gets exposure to new potential clients.
Whatever options you choose, be sure to use Referral Maker CRM to help you stay on top of your client communication and all of your marketing campaigns.