While many agents slip into cruise control at the end of the year, the most successful professionals know that the holiday season is the perfect time to promote their businesses. Why? It’s the most social time of year. Sure, the summertime is filled with barbeques and beach days, but the holiday season is when people typically spend time with their family and friends who live near and far. The best part? The seeds you sow now to promote your business will mature over the coming year.
Personalize your Marketing Flyers.
Each month, you provide tons of valuable information to your clients; make sure your picture and contact information is on it. That way, when they pass it along to their friends and family, the recipient has your information and can contact you.
Surprise them with a Pop-By.
Pop-Bys are a great way to show your clients that you care while reminding them that you’re never too busy for their referrals. Drop by their homes with a small token of appreciation that reflects the season—a holiday wreath, a pie or other baked good or holiday candles. Better yet— stop by their office with flowers or their favorite beverage and get the office buzzing.
Referral Maker® Tip: Download the Referral Maker® App to plan your Pop-By route. Then you can focus your stops on a particular neighborhood or area.
Host a Client Party.
Toast the season with your best clients and their families. Whether you plan a small gathering or a big blow-out, remember to thank your clients for their business and remind them how much you enjoy their referrals.
As a real estate professional, you should promote your business all the time. However, the holiday season is the ultimate time to ramp it up. Use Referral Maker CRM to help you promote your business. Visit ReferralMaker.com for more information.