Do you keep in touch with your clients after the sale is final? If you’re like many real estate professionals, you may not be as good at maintaining this relationship as you’d like to be. In fact, one of the biggest complaints of many past buyers and sellers is that their Realtors® fell off the face of the earth once the transaction closed. Your clients don’t want you to disappear—they want to maintain contact with you.
One of the best ways to keep the line of communication open with your clients after they’ve signed on the dotted line is to find ways to be of service to them. Here are just three ideas to get you started:
1. Tap into your professional network. The nature of your profession puts you in contact with skilled tradespeople, financial and legal professionals and other useful folks. Become the hub of your network! If your client mentions that he’s looking for a good roofer, tax person or even a babysitter for his twin 5-year old girls, put him in contact with someone that you work with and trust.
2. Keep them up to date about the value of their home. Homeowners are always curious about the current value of their home. Offer your best clients a comparative market analysis (CMA) of their home and offer tips to help them boost its value.
3. Keep them informed about the market. Everyone is interested in the state of the market, even if they’re not currently looking to buy or sell their home. Give them the scoop! Our Members at Buffini & Company use the bi-annual Real Estate Report, a downloadable presentation that offers current statistics and information to relay to your clients (and make you look like the real estate superstar that you are!).
Your relationship with your clients doesn’t end once they’ve purchased or sold their homes; it continues long afterwards. The more excellent service you offer to your clients, the more likely they’ll be to choose you as their agent in the future, and the more likely they are to refer you to their family, friends and others in their personal networks.
Referral Maker™ CRM real estate software makes it easy to keep in touch with your clients after the transaction. Simply update your database and Referral Maker CRM will generate a list of daily lead generating activities that will connect you with each of your clients. It’s fun and easy to use—what more could you ask for in a CRM? Visit the Referral Maker website to learn more and to start your 30-day free trial today!