When you work by referral, frequent communication and follow-up is essential. However, it’s easy for this vital task to fall by the wayside when you get busy. In most markets, the summer is a busy time. The good news is, it only takes a minute to follow up. Here are some tips for improving your follow-up skills.
1. Be on time. Following up is most effective if it’s done within a particular timeframe. Do so after you’ve connected with them in person, whether it’s at a listing appointment, a meeting in your office or a phone call to check in. Send them a personal note to reassure them you’re eager to serve them and help them meet their need. This seemingly small task reinforces your character and expertise.
2. Consistency is key. Consistency lets your clients know you can rely on you. Send your marketing flyers and eReports on time each month so your clients know they can rely on hearing from you. Follow it up with a phone call, then follow the call up with a personal notes. This utilizes the stacking effect to build on your communication with your clients. Again, it reinforces who you are as a business person and shows you follow through with your promises.
3. Have trouble remembering? Keep a schedule. The task of following up tends to move to the bottom of the list when life gets hectic. Use Referral Maker CRM to help you stay on track! Once you prioritize your relationships, Referral Maker CRM will remind you to follow up and even provides the proven dialogues to help you start the conversation.
Learn more about Referral Maker CRM and how it can help you optimize your business.