Want to know how close you are toward achieving the goals you’ve set for your business? Track everything. Tracking is the only way to get an objective view of your progress. You may think you’re doing a bang-up job every day making your calls, writing your personal notes, delivering Pop-Bys; however, it’s only by tracking these activities that you can know for sure if your perception of how you’re doing matches the reality. After all, how else can you improve if you don’t know how you’re really doing?
Here are three things to track in your business:
Your daily proactive lead generating activities help your business to thrive. They ensure that you’re in contact with the right people and clients who will become the biggest advocates of your business. When you track your activities—that is, document how many calls you make, notes you write, Pop-Bys you deliver, marketing flyers you send, etc.—you get an accurate picture of the work you’re doing. This allows you to see what’s working and what isn’t, as well as helps you find areas of improvement.
Just as it’s important to track your activities, it’s also important to track your results. How many clients did you speak with on the phone today? How many of your clients opened your email marketing blast? How many referrals did you get after your last client party? Your results will give you a clear picture of what you need to do to improve your service and increase your referrals.
If you want to achieve the goals you’ve set for your business, tracking is key. Tracking helps you see how close you are to completing your goals, and also allows you assess what you need to do to set higher goals. It also helps you decide the course of action to take when you don’t seem to be completing benchmarks as quickly as you had hoped.
If tracking your activities, results and goals sounds time-consuming or intimidating, you’re in luck: Referral Maker™ real estate CRM will do all of this for you, and more. Referral Maker not only tells you what activities need to be done each day, it also tracks your progress toward winning the day and winning the week. You always know where you stand in your business. Visit Referral Maker for more information and to start your 30-day free trial.