Working by referral is hard work. Your business relies on others to refer your great expertise and services to their family, friends and associates. This makes keeping in touch with the clients in your database essential to help your business thrive. But how can you keep in touch with your clients and run your business? The stacking effect, of course! The stacking effect is based on the principle of compounding interest. What works for loans also works for relationships, funnily enough. Here are three reasons why:
It helps you to stay in touch with your clients. One of the biggest complaints of buyers and sellers is that their agent seemed to have fallen off the face of the earth after the transaction closed. When implemented correctly—and by that, I mean consistently—you maintain contact with your clients during and long after the transaction has closed. It helps you to build your relationships so that your clients become the biggest advocates of your business. When paired with Referral Maker® real estate CRM,Referral Maker® real estate CRM, you’ll never lose touch with your clients again. Just upload and sort your database and Referral Maker will let you know who to contact, how often, what activities to do and even give you proven dialogues to get the conversation started.
Build upon established contact. No one likes cold calling and door knocking. It’s a soul-sucking experience that many agents think is a normal part of business. With the stacking effect, you’re constantly building upon your established relationships. You’re not dealing with cold leads and crossing your fingers, hoping that they’ll want to speak with you. You’re dealing with warm leads from people who know you and your business model, and are eager to work with you.
Over time, it eases your workload. Remember, as you’re sending your monthly Marketing Flyers and eReports, calling your database, writing personal notes and delivering Pop-Bys, you’re planting the seeds for future business. The more work you do upfront, the less your workload will be in the long run. How? The marketing system is intended to not only remind your clients of the services you provide and offer useful information, it also serves as a subtle way to keep you at the tops of their minds. That way, whenever they hear someone talking about real estate, they say, “hey, you should use my agent.” As you serve your clients and consistently provide value, they become more likely to refer you to others.
Want to learn more about the stacking effect? Register for Brian Buffini’s Success Tour when it comes to a city near you! This two-day real estate event is sure to give you the strategies, tips and inspiration you need to make 2015 your best year ever. If you can’t make it to the live event, catch the live webstream from the comfort of your home or office. Visit BrianBuffini.com for more information and to reserve your spot today!