Social media has become a normal part of our business communication. After all, it’s quick and easy to “Like” a status or write a short comment of congratulations or well wishes to the clients we’re connected with on Facebook, Twitter, etc. And while this type of communication help to keep us at the top of minds of our clients, it’s no replacement for the traditional channels of communication like a phone call or a personal note or an in-person conversation. However, many agents rely on social media to connect with their clients instead of making a phone call to meet a great client for coffee or lunch. Here are three reasons why in-person communication is more effective than online communication.
1. It means more. With more of us communicating on social media, using traditional means of communication to connect with your clients will allow you to stand out from your competition. For example, when it’s a client’s birthday, they’ll surely receive birthday wishes from their family and friends over social media, but how many people will send them a birthday card? Sure, they might get one from their spouse and parents, but they may not get one from friends. Sending them a birthday card shows them that they are important to you—you took the time to buy a card, write in it, address the envelope, place a stamp on it and put it in the mail instead of just typing “Happy Birthday!” and hitting Send.
2. It’s easier to gauge the other person’s reaction. The written word can be easily misconstrued, and emoticons only go so far in expressing our tone when we type something (and don’t look professional, especially when you’re discussing something serious). With a phone call or in-person meet up, you can see one another’s reactions, hear the tone in each other’s voices and have a great conversation or lively discussion.
3. You can build deeper relationships with your clients. Relationships are built on the time spent with one another. This could be in the form of a phone call to touch base, a Pop-By to let them know you’re thinking of them, a coffee or lunch meeting or a client party. Whatever method you choose means more than commenting on their status on Facebook; taking the time to get to know them so that you can help to serve them better allows you to build a better working relationship with them.
While social media does have its place in your business, it shouldn’t become the primary way you connect with your clients. It’s the personal touches that matter. Use Referral Maker real estate CRM software to remind you to communicate with your best clients by phone, Pop-By or personal note. Referral Maker creates a list of clients for you to connect with each day. Visit Referral Maker for more information and to start your 30-day free trial.