3 Reasons to Use Video in Your Business


Lights, camera, action! Video is one of the latest ways build your brand and show your listings. Many real estate agents are jumping on the bandwagon, posting videos on their own channels on YouTube. Video allows you to connect with your clients and potential clients in a way that makes it the perfect complement to relational and traditional forms of real estate marketing. Here are three reasons to incorporate video into your marketing:

1. Give potential buyers a taste of the property. As more buyers begin their search for homes online, offering a quick video tour of the home gives buyers an accurate first impression and encourages them to call for an in-person showing.

2. Build your brand. Video joins social media, websites and traditional marketing as a way to build your brand. A YouTube channel allows your clients and their family and friends to follow you, see your listings and connect with you on another level.

3. Show your personality. One of the best ways to exhibit your character, competence and personality is on video. If being in front of the camera makes you uncomfortable, just pretend that you’re speaking with a close friend. Or, take multiple takes of your shots; after the 10th take, you’ll forget you were shy to begin with.

Once you’ve filmed your first video, make sure your clients see it. Referral Maker™ real estate CRM software allows you to send an email with your video’s link to your clients. Send your video to all of your database or choose the clients to send it to. Visit Referral Maker for more information and to start your 30-day free trial today.

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