As a real estate professional, you know that staging a home is important; however, your sellers may not be so convinced. While some sellers may brush off the notion of staging a home, others may become offended at the notion of changing their homes to attract buyers. Listing a home is a very personal process for many sellers, who have spent years renovating, enhancing and personalizing their property. However, the seasoned real estate professional is able to navigate through these land mines and help sellers showcase their homes in the best light to attract the right buyers.
3 Reasons to Stage a Home
To pique the interest of potential buyers. Most buyers begin their home searches online by scrolling through listings on the MLS. Photos play an important role in whether or not a buyer will click on the listing information and call their agent to schedule a walk through or attend an open house of the property. Staging helps a home look great in photos, which may prompt potential buyers to think about writing an offer.
To showcase the home’s key features. Staging a home clears the clutter so that the best features of the house are on display. After all, it’s difficult for buyers to imagine themselves living in a home if the rooms are brimming with stuff. Staging allows the focus to be on the home itself not on the stuff in it. That way, potential buyers can see themselves living in the home. Additionally, buyers may overlook some of the faults they see with the property if they see the potential of a well-staged home.
Home staging doesn’t have to cost a lot. In many cases, it may entail removing furniture and clutter and moving other furniture and decorative items around. In other cases, such as with an empty home, it may require bringing in furniture and décor to help the home appear lived in and welcoming. Whatever the case, in most cases a little staging does a listing good.
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