The new year provides a clean slate to start over and build the foundation for success in your business. Whether 2013 was a banner year or a year you’d rather forget, January 1 provides an opportunity to start again. However, planning for 2014 should start now. That way you can hit the ground running. Although goal setting can be an intimidating experience for many people, it’s an essential part of business success. In the words of Napoleon Hill, “A goal is a dream with a deadline.”
What is a S.M.A.R.T. Goal?
Many people set vague goals like, “I’m going to close more transactions in 2014” or “I’m going to lose weight.” Goals like these are most likely to fail because they’re not S.M.A.R.T.:
Specific and written
Realistic in time and skill
Using the examples above, a well-written goal would be “I’m going to close 10 transactions by Q3 2014” or “I’m going to lose 20 pounds by July 2014.”
1. You’ll have a target to reach.
The problem with setting vague goals is that you never know when you’ve reached success. Will you consider your goal achieved if you close one more transaction than you did in 2013 or do you have to close five or ten more? Tangible numbers will allow you to measure your progress toward your goal, and make it easier to set new goals when the time comes.
2. You’ll focus your time and energy on the activities that matter.
Setting clear targets to reach will help you focus on the activities and people that matter the most to your business. It will also encourage you to think of ways that you can achieve the goal, and help you put a plan in place. If your goal is to close X number of transactions this year, you may plan your proactive lead generating activities to improve your chances of meeting your goal. If you use Referral Maker™ CRM, your real estate software will outline the activities you’ll need to complete each day and each week in order to stay on track to meet your goal. Referral Maker also tracks your progress so that you’ll always know where you stand.
3. You’re more likely to lead the life you want to lead.
Chances are you have an idea of the life you want to lead, especially if that vision is different from the one you’re currently leading. You know where you want to go and setting new S.M.A.R.T. goals will help you get there.
Referral Maker™ CRM real estate software is designed to help real estate agents track and achieve the goals they’ve set for their businesses. Simply answer a few questions about your business to help you create your business goals and let Referral Maker generate a list of proactive lead generating activities to do every day to help you reach your goals. Visit Referral Maker for more information and to start a free 30-day free trial.