3 Reasons to Keep in Touch with Your Clients

A phone call is a quick way to touch base with clients.

A phone call is a quick way to touch base with clients.

If you work by referral, you know how important it is to stay in touch with your clients. After all, it’s your clients who drive your business. While it’s easy to lose touch after the transaction has closed, here are three reasons to keep those communication lines open.

Find new ways to serve them. By maintaining a relationship with your clients, you can look for new ways to serve them. For example, if their family situation has changed (e.g., they had a child or a child left for college), you can help them to find a home that better fits their needs or connect them with a contractor in your network  to help them renovate their existing home.

Build your business. The foundation of a great business is built upon your relationships with your clients. The strong relationships you have with your clients help to build and maintain this foundation. Staying in touch with your clients—through calls, notes, Pop-Bys, etc.—are fun and easy ways to keep these lines of communication open.

Fill your database with great clients like them. When we receive great service, we want to share our experiences with our family and friends. Think about it: The last time you ate at a really great restaurant and everything was on point, did you refer that restaurant to others? The same goes for the services you provide. If you do a great job for your clients, they’ll be more likely to refer you to their family members and friends. This helps you to fill your database with people you enjoy working with—and what’s better than that?

Referral Maker® real estate CRM can help you maintain communication with your client by reminding you who to contact, how and how often. That way, you spend the most time with your favorite clients. Visit ReferralMaker.com for more information and to start your 30-day free trial.

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