Give. Ask. Receive. We advocate this three-pronged approach to our real estate agents who work by referral. While our agents have no problem giving—or serving their clients to the best of their abilities—or receiving referrals from their clients, many may find it difficult to ask for referrals.
Even if you don’t consider yourself shy, it can be difficult to ask someone for something. You may even justify not asking for a referral by saying, “If they want to refer me, they will. I don’t need to ask.” The truth is many people won’t think to refer you unless you ask them for a referral. Here are three situations that provide you the opportunity to ask for a referral:
1. During a transaction. The best time to ask for a referral is when you’re currently working with a client. Why? Since they already have real estate on the brain, they’re more likely to refer your services to a friend or family member who’s in the market to buy or sell a home.
2. When you speak with your clients, you have a chance to ask them for a referral. Each month, Buffini & Company Members receive the Lead Generation Kit™, which includes Marketing Flyers and personal note cards. Each of these components offers an opportunity to connect with your best clients with a follow up phone call. Before you hang up, remember to ask for a referral.
3. Face-to-face conversations. Whether you’re delivering a Pop-By to their home or place of work or you run into one another at the supermarket, these brief encounters give you a chance to ask for a referral before you part ways.
Remember the Gentlest of Reminders:
“Oh, by the way…I’m never too busy for any of your referrals!”
The best time to ask for a referral is when you’re currently working with the buyer or seller. Click to Tweet.
Referral Maker™ CRM real estate software makes asking for referrals even easier! Referral Maker is the only real estate CRM with Brian Buffini’s proven dialogues, including the Mayor Campaign Dialogue. Visit the Referral Maker website for more information or to start your 30-day free trial.