Think about the last time you received excellent service: What made it so great? Did you feel as if the other person heard you when you asked a question or explained a problem? Did the person go the extra mile to help you? A good customer service experience will make you want to go back to that business, and will even prompt you to refer it to your friends. The same is true for your clients. When you offer excellent service, they’re more likely to choose you to be their trusted real estate agent and will often refer you to their family, friends and colleagues.
3 Benefits of Excellent Service
1. The opportunity to demonstrate your competence. Anyone can give a client a one-word or one sentence answer to their question. When you offer excellent service, you offer in-depth explanations to your clients’ questions using your knowledge of the local and national markets and your experience in the industry. In turn, your clients feel confident in your ability to represent them in a real estate transaction.
2. The opportunity to show you care. To provide excellent service, you listen to your clients and hear what they say as well as what is left unsaid. This gives you a better understanding of their unique needs and allows you to serve them better. As a result, your clients feel heard and can take comfort in knowing that you have their best interests at heart.
3. Referrals. We refer people that we trust, and one of the best ways to develop trust with your clients is through excellent customer service. When your clients trust you, they may refer your services to their personal network so that they can receive excellent service as well.
When you Work by Referral, delivering excellent customer service plays a huge role in your marketing plan. Referral Maker™ CRM real estate software helps you offer your clients quality care through phone calls, personal notes, Pop-Bys and monthly marketing flyers. Referral Maker helps you track your marketing campaigns and provides a list of who to connect with each day, so that you can focus on what you do best—serving your clients. For more information about Referral Maker or to start your 30-day free trial, visit the Referral Maker website.