Even if you work by referral, marketing is an essential part of your business. Many agents use traditional marketing strategies and purchase ad space on billboards and post door hangers to catch the eye of potential buyers and sellers. Agents who work by referral lean into their relationships to provide value to their clients and encourage their clients to refer them.
Every month we send the Referral Maker Marketing Kit to help you provide value and build relationships with your current and potential clients. In order to get the most out of the system, and for it to be effective, follow these three steps.
Be consistent. The marketing flyers are more effective when you send them consistently. They’re professionally written and designed to show your expertise and help you reveal your character to your clients. When you send them each and every month, your clients will begin to expect them from you and look forward to opening them each month.
If you have trouble consistently sending the flyers, Referral Maker® CRM can remind you to send them on time each month. Or, we can send them for you for an extra fee.
Follow up with the eReport. We designed the monthly eReport to complement the marketing flyer in design and content. When you send it as a follow up to the flyer, it drives home the value of the flyer and makes it easy for your clients to contact you with a question or to say ‘hello.’
Speaking of follow up, the marketing flyers also give you an ‘in’ to call your clients on the phone, send a personal note (which are also included in your monthly kit), or deliver a Pop-By to your favorite clients. Following up allows you to reconnect with your clients and remind them you’re never too busy for their referrals.
Personalize your marketing. When you personalize your flyer, they’re more likely to be shared. If your clients pass the flyer on to their family or friends, they know who to contact for their real estate questions and needs. Whether you personalize your flyers with your contact information or also include a listing or information about a local business, doing so will help you establish your brand and get your name out there.
Referral Maker CRM was designed to help make it easy and fun to work by referral. If you’re not using it yet, what are you waiting for? Visit ReferralMaker.com to sign up today!