One of the best ways to provide this value is through your real estate marketing materials. Now, you may be thinking—shouldn’t my marketing materials showcase what a fantastic agent I am and list all of my great accomplishments and sales numbers? Step out of the spotlight, super star; your focus should be on your clients and addressing their needs and challenges. Continue reading
Many of us associate knowledge with anything learned through formal education, but did you know that there are two other types of knowledge as well? In this clip from the real estate event, MasterMind Summit 2013, Brian Buffini breaks down the three types of knowledge and explains how they can help you in your business. Continue reading
Do you want to be a more productive real estate agent? You’d better work… smarter, that is. Professionals who work smarter spend their days focusing on the tasks that drive their businesses, allowing them to lead thriving businesses and achieve better balance in their work and personal lives. Working smarter helps them to take control of one of their most valuable resources—their time. Here are three ways to improve your productivity and take control of your time. Continue reading
Want to be happier and more productive? Become a morning person. In real estate, the old adage holds true: The early bird does indeed get the worm. Early risers tend to be more alert, conscientious and better able to plan for the day. Since it takes less time for them to clear the morning brain fog, they’re able to take advantage of the quiet hours to tackle their biggest challenges. Continue reading
If you’re like many agents, you may spend the last 15 minutes of your workday writing your to-do list for the next day. While you have your pen in motion, crack open a notebook and reflect on your day. Taking just fifteen minutes to write about your work day can help you boost your productivity and even make you more successful. If you’re thinking, “Who do you think I am? A twelve year old girl? I don’t have time to keep a diary!” it’s time to rethink that contrary viewpoint, for the sake of your success. Continue reading
The Internet has made buyers and sellers savvier than ever. Not only do they have access to more information about the real estate market than ever, they can also access videos of listings that catch their interest and connect with their real estate professionals. Or can they? Although an overwhelming majority of buyers and sellers would like their agents to incorporate video in their marketing, only 15% of agents do.* Continue reading
Did you know that you set the tone for your day by the attitude you choose to adopt? In this clip from the real estate event, MasterMind Summit 2013, Brian Buffini explains why attitude is everything.
“Attitude is a daily choice.” –Brian Buffini click to tweet
Attitude impacts the chemicals that your body produces. When you’re happy, it releases powerful chemicals like dopamine, serotonin, oxytocin and endorphins. When you’re in a bad mood, the brain may release stress chemicals, which can impact your whole body. Even if you strive to keep your body in shape, you may be sabotaging your work with a poor attitude.
Make your attitude your trigger in the morning. Choose to be happy and you’ll find not only that you handle the problems that you face differently, you also handle them better. A positive attitude will help you see challenges as mere bumps in the road instead of giant mountains that are impossible to scale.
“Sound body, vigorous mind.”—Brian Buffini click to tweet
Make it a goal to turn your attitude around. Use Brian Buffini’s Referral Maker® real estate CRM to set a goal to do something to help you think positively each day, whether it’s writing 3 things you’re grateful for or repeating a positive mantra. Visit Referral Maker for more information and to start your 30-day free trial.
Great salespeople know that face-to-face/voice-to-voice contact is imperative to build and deepen relationships with clients. This is especially true for real estate professionals who work by referral. Relationships are the fuel that drives the referral –based business. However, for more introverted or shy agents, making this contact can be a nerve-racking experience. These agents can become consumed with anxiety in the seconds before they pick up the phone or ring the doorbell. If this sounds like you, here are some tips to help get you through it. Continue reading
How often does the average real estate agent contact their sellers? According to most sellers, their agents don’t contact them enough. One of the biggest complaints sellers have is that their agents seem to disappear from the face of the planet as soon as the sign is put up in the yard, leaving them to wonder what’s going on with the sale of their homes. They wonder if the home has attracted any interest from potential buyers, what the agent is doing to market their home, how their home is faring against other competitive homes, etc. When left to wonder for too long with no check in call from their agent, they may become frustrated and irritated by the entire process, and then take it out on the agent when they finally do hear from them. Don’t be that agent. Continue reading
As a real estate agent, you’re location independent. While you may have a desk in an office if you work with a larger real estate company, you often work from a variety of locations including your home and your car. But these aren’t the only places where you can get things done. In fact, by changing up your work environment, you may be able to think more creatively and get inspired. Here are a few places to try: Continue reading