Follow these tips to stop procrastinating, and start getting things done.
Procrastination rears its head at the most inconvenient times, like when you need to get something done, whether it’s lead generation, sending invitations to your upcoming client party or preparing for a listing presentation. We’re all guilty of procrastinating, and we do it for a variety of reasons. We avoid doing something because we’re anxious or overwhelmed or just don’t feel like doing it right now. While procrastinating may make us feel better for a minute, putting off ‘til tomorrow not only temporarily avoids the inevitable, it also impairs your productivity as well.
Connect with businesses in your network today!
Did you know that the businesses in your network can be excellent sources of referrals? You may refer your clients to some of the businesses in your database during the course of the transaction, as well as after it has closed. You are the key connection between your clients and the businesses that you work with. And, chances are, your clients rely on you to be their trusted advisor, the person they turn to when they are looking for a reputable tradesperson or professional to perform a service on their house. Conversely, businesses are always looking for new customers. Take the opportunity to connect your clients with the businesses in your network, and enjoy the following benefits: Continue reading
The price adjustment conversation is a great opportunity for you to show your professional skills.
When you met with your sellers during the listing appointment, you agreed on a listing price for the home, feeling that it was priced competitively with the neighborhood. However, after a few months on the market, the home isn’t selling and interest from buyers has waned, even while other homes in the area are flying off the market. Although in a perfect world, their home would have sold for the price listed, or even more, in record time, in reality it’s priced too high for the market and an adjustment is in store. While this conversation is cringe-inducing for many real estate agents, it also provides you with a great opportunity to showcase your professional skills. If done correctly, you will not only secure the price adjustment, you’ll also gain ardent supporters of your business as well. Continue reading
A well-written listing description will pique the interest of great buyers.
Most buyers start their search for a home online, looking at photos of homes on the market in their areas or in the areas they wish to move. Although a picture paints a thousand words, it’s still important to write a great description of the property you’re selling. The words you choose to describe the home can enhance the images you post with it, and pique the interest of any buyers who happen to click on the listing for more information. Here’s how to write a great listing description: Continue reading
Here’s what you need to know about your millennial agents.
Make way for the younger generation. Millennials—people born between 1978 and 1995—make up nearly a quarter of the U.S. population. (Source: U.S. Census) And while some of these folks have 4-year degrees, many are unemployed or underemployed in jobs that don’t fuel their passions.
This is actually a boon for brokers, as millennials are a generation that seems best suited for the demands of a real estate career—they just need a push in the right direction. Here are five benefits of recruiting millennial real estate agents. Continue reading
Build your relationships with your clients with these tips.
When you work by referral, maintaining good relationships with your clients is an important aspect of your business. Every interaction you have with your clients offers an opportunity to find a need so that you can exceed their expectations. Whether you’re currently working with them in a transaction or not, here are a few ways to keep communication open and healthy. Continue reading
Pinterest is a great tool that can help you market your business and your listings.
If you’re not using Pinterest to market your business or your listings, you’re missing out. Many real estate professionals are turning to this image-driven social media network to help them attract interest to their listings and drive traffic to their websites. Although Pinterest began as a place for women to find recipes and DIY craft ideas, its design-based format has caught the attention of business leaders in a variety of industries, including real estate. It provides a great platform to show your expertise while you highlight the best features of your listings. Digital marketing should only comprise 10% of your promotional resources (including your time); however, it is possible to make a big impact for your business by optimizing your use of Pinterest. Here are five ways to make Pinterest work for you. Continue reading
If you’re starting to get snippy, follow these three tips to improve your disposition.
Even people with a sunny disposition have times when a negative attitude threatens to put a cloud over their days. A negative attitude can impact your productivity as well as your relationships. How? You become so busy stewing on the stress of your day that you can’t focus on your daily lead generating activities. And since you’re not completing the tasks on your to-do list, you may begin to feel frustrated and even more irritable. When you’re irritable, you lose patience with the people around you, including your colleagues and loved ones. As a result, they become frustrated with you and it negatively impacts your relationships. Continue reading
Balance your professional and personal life with these 5 tips.
It seems that many people are looking to achieve work-life balance. If you’re like many real estate professionals, achieving this balance is a daily challenge. Since you often work evenings and weekends, it can be difficult to separate your working time from your personal time, and make other people understand the difference. And, since you don’t want to disappoint your clients or colleagues, you may make many personal sacrifices, choosing work over personal commitments. Not only does this put a strain on your personal relationships, but it can also leave you frustrated and less effective as an agent. Continue reading
Use these tips to help you stay on top of your email.
Although email is a helpful tool that allows clients and colleagues to get in touch fast, for many people it’s become a compulsion to check and clear one’s inbox as soon as possible. In fact, for some people, email is a source of stress. Email isn’t meant to be a source of stress. Take control of your inbox with these simple tips: Continue reading