Did you know that many prospective advocates of your business may be right under your nose? Often real estate agents aren’t sure who to add to their databases, especially when they’re just starting out. They’ve added their family, friends and neighbors, but they may get stuck thinking of other people to add. If this sounds like you, it may help to think beyond your immediate circle and to the various activities you participate in and the places you go regularly. Since you’ve established a relationship with these folks, it’ll be easier to ask them if they already have an agent, and if not, if you could be their go-to real estate professional. Continue reading
If you’re like most real estate professionals, social media makes up a large chunk of your digital promotion strategy. Social media is one of the easiest and cheapest ways to get the word out about your business while exhibiting your competence as an agent and character as a person. The good news is that everyone and his grandmother is on social media so your reach is unlimited. The bad news is that more and more businesses are turning to social media to get the word out, causing you to compete with brands of all sizes and industries for the attention of your current and prospective clients. How can you stand out from the rest? Follow these three tips. Continue reading
Home inventory is tight in many parts of North America. While many buyers are eager to find and purchase a home of their own, many sellers are reluctant to list their homes. For many homeowners, the decision to sell is deeply personal. Most don’t want to sell their home; after all, they’ve put so much of themselves into it, they may feel that they’ll never get what it’s worth to them.
However, people want to move. Families grow, the kids leave the nest to start their own households, and employment opportunities open up in the next state or across the country and a myriad of other life changes occur. As a result, people put their homes on the market to sell so that they can find a home that better fits their needs. Your challenge is to find these sellers and encourage them to list their homes. Here are three ways to do it. Continue reading
Everyone is interested in real estate these days, in part due to the popularity of house hunting and flipping shows on television. While these programs are entertaining–and may inspire renovation ideas–they may give potential home buyers and sellers a skewed view of the real estate process.
While it’s obvious that one can’t purchase a home in less than an hour, these programs leave out a lot of the process, and may leave your clients—especially your first-time buyers and sellers—confused and frustrated. Here are some tips to help you manage your clients’ expectations: Continue reading
If you’re like many agents, you create a to-do list every day, or nearly every day. You may secretly pat yourself on the back with each item you cross off. However, if it seems as though your list is getting longer and you’re crossing off fewer things, it’s time make your list work for you. Here are three ways to get control of your to-do list. Continue reading
Spring is right around the corner—even for those on the East Coast, believe it or not; it’s time to start planning your spring client party. Client parties are a great way to connect with your best clients and express your gratitude for the referrals they send your way. Here are a few tips for throwing a great client party this spring or any time of year. Continue reading
Although happiness is a choice we make every day when we wake up, it’s all too easy to sink back in to old negative habits once the day begins. Perhaps you overhear the person in front of you in line at the coffee shop complaining about the weather, while the girl behind the counter gives you the wrong drink. Or maybe you commiserate with friends over complaints about life and work. It’s hard to find happiness if you’re constantly pushing it away with negativity and complaints. Here are three tips to stay positive in the face of negativity. Continue reading
Text messaging is becoming a popular way to connect with clients. In addition to phone calls and emails, many agents are using their smart phones to text property information or other short messages to their buyers and sellers. In fact, 49% of buyers feel that an agent’s ability to send information and communicate via text is important.* Although text messaging may be one of the quickest ways to communicate, it also leaves one open to opportunities to make a huge faux pas. Continue reading
To become a professional, it’s essential to commit to personal growth. Aside from seminars and classes, books are a great way to glean advice, get inspired and learn valuable lessons and information. Below are a few great books sure to inspire you to achieve your best and reach your true potential. Continue reading
According to NAR, more than half of buyers said that the hardest part of the home buying process was finding the right home to purchase. Imagine how hard it is to find the right home in an area with low inventory? That’s what many buyers are facing now.
In many areas, buyers are eager to purchase a home. Perhaps they’re sick of renting or they’ve expanded their families and are itching to get out and find a great place to call home. However, if they live in an area with low inventory, they may become frustrated waiting for a home that meets their needs to pop up on the MLS. How can you help these buyers? Here are a few tips: Continue reading