You know sellers need you, but do they know how much they need you? In the age where all of the information we desire is at our fingertips, some people may think, “All the information I need to sell my home is on the Internet, and I found this handy online valuation calculator to tell me how much my home is worth. I don’t need no stinkin’ real estate agent! I’ll sell my home myself and rake in all of the dough! I’ll be like Scrooge McDuck swimming in the piles of money that would have been their commission. [cue maniacal laughter]”
While it’s wonderful that people can access information about the real estate process with the click of the mouse, many of them don’t know what to do with the information they find. And if they’re trying to sell the home themselves, they don’t have the experience to navigate the quirks of the local market, leaving their home to languish on the market for months. Here are three reasons why sellers need a great real estate professional, like yourself, to get their home sold.
1. Set the right price. Finding the right price for a home takes keen insight on the local market and experience. While many automated valuation models that are found online can give a seller a very basic idea of how much their home may be worth, there are other factors involved in the process that can’t be calculated. Home in desirable areas with good schools and close proximity to shopping centers may fetch more money than a similar style and aged home in a less desirable area.
Additionally, a real estate professional has the advantage of not being personally invested in the home. Homeowners tend to include sentimental value into their home’s value. They may also overestimate how much their renovations boost the value of their homes. An experienced real estate agent can give them a fair and impartial value of the home, and price it to sell.
2. Prepare the home for sale. Even the best decorated and most up-to-date home needs a bit of sprucing before it goes on the market. From trimming the hedges and mowing the lawn to painting the interior and fixing the roof, most homes need a dose of TLC before they’re ready for their close-up. An experienced and knowledgeable real estate agent can suggest updates to the home that may give it a competitive edge in the market. They can also enlist the help of a professional home stager to present the home in the best light.
3. Market home to the right prospective buyers. Selling a home is more than sticking a sign in the front yard and listing it in the MLS. While these are an important part of the process, they don’t attract the attention of the right buyers alone. An experienced and knowledgeable real estate professional is able to target market to potential buyers who are most likely to be interested in the home, instead of marketing to everyone and hoping that someone will call.
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